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Claes H. de Vreese The Amsterdam School of Communications Research ASCoR University of Amsterdam

www.claesdevreese.com. Online political consumption _________________ Conference on The politics of consumption/the consumption of politics. Claes H. de Vreese The Amsterdam School of Communications Research ASCoR University of Amsterdam www.claesdevreese.com October 2006. Starting points.

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Claes H. de Vreese The Amsterdam School of Communications Research ASCoR University of Amsterdam

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  1. www.claesdevreese.com Online political consumption_________________Conference on The politics of consumption/the consumption of politics Claes H. de Vreese The Amsterdam School of Communications Research ASCoR University of Amsterdam www.claesdevreese.com October 2006

  2. Starting points • Youth and media use • Civic and political engagement – broadening the scope • Internet use: detailed use, detailed understanding

  3. Expectations • (H1) Internet use (measured in time) is unrelated to political engagement and participation. • (H2) news consumption (in traditional and online media) is positively related to political engagement and participation. • Online activity in general is positively related to traditional political engagement and participation (H3a) and to digital forms of participation in particular (H3b). • (H4) interactive online communication is positively related to political engagement and participation. • (H5) A relative entertainment preference (REP) is negatively related to political engagement and participation. • (H6) the explanatory value of differentiated Internet use exceeds the explanatory value of ‘traditional media use’ for understanding variation in young people’s political engagement and participation.

  4. Method • Web-based survey. • 10,000 respondents in the age group 16-24 were drawn from a database and invited to participate. • 2,404 completes (M age 19.2 years, SD 2.29).

  5. Measures I • Political engagement: three items (alpha = .79) (M=1.92, SD=.76). • political participation: digital participation and traditional participation. • Digital participation: (PCA with Varimax rotation); two factors: digital passive participation and digital active participation. • Digital passive participation (M=2.89, SD=.89); three items, alpha = .77. • Digital active participation (M=3.05, SD=.88), three items, alpha = .59 • Traditional political participation PCA; two factors: traditional passive participation, traditional active participation. • Traditional passive participation (M=1.70, SD=.69); four items, alpha =.76. • Traditional active participation (M=2.05, SD=.69); four items; alpha =.75

  6. Measures II (IV) • Reading time (NP); viewing time (TV) surfing time (Internet) (time displacement hypothesis). • NP: days of reading newspapers (5 cat, M=3.69; SD=1.15) • TV : The two factors; public channels viewing (M=1.83, SD=.73, alpha =.78) and commercial channel viewing (M=2.41, SD=.66, alpha=.78). • Relative Entertainment Preference (REP) (measures as Entertainment viewing / (Entertainment viewing + News viewing). Respondents could choose, in five rounds, between two programs (entertainment versus news/current affairs). REP recoded to range from 0 to 1 with higher values expressing a relative entertainment preference (M=.73, SD=.24).

  7. Measures III (IV contd) • Internet Use: • Four types of use: • Internet news use; three item measure: (M=2.05, SD=.83; alpha =.59). • Internet services use; three item measure (M=2.39, SD=.68; alpha=.65). • Internet entertainment use; two item measure (M=3.59, SD=1.11; alpha =. 69). • Club or associations activities; one item (M=2.46, SD=1.31). Frequency of Internet communication: Emailing (M=4.25, SD=.77) Social networking (chatting, online communities) (M=3.33, SD=.98), Forum participation (M=2.29, SD=1.24).

  8. Results (Tables 1-5) Blockwise regressions ((1)soc-dem/controls; (2) print media, (3) television, (4) internet, ((5) political engagement). H1: time not important H2: news consumption, across the board, positively related to political engagement/participation H3: Positive relationships online activity and political participation, in particular digital forms of participation

  9. Results II (Tables 1-5) H5: REP negatively related to political engagement and participation H6: explanatory values differentiated internet use > traditional media use (14-25% vs 6-7%)

  10. Discussion • Youth and media use • Civic and political engagement – broadening the scope • Internet use: detailed use, detailed understanding; relative importance • Networking online • Digital citizenship?

  11. Thank you!

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