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Lions Clubs International – District 18-A

Lions Clubs International – District 18-A. The Web and Social Media. Lions Clubs International – District 18-A. Part I: The Web and District Website Part II: Facebook Part III: Twitter. Lions Clubs International -District 18-A. Part I: The Web and District Website.

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Lions Clubs International – District 18-A

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  1. Lions Clubs International – District 18-A The Web and Social Media The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  2. Lions Clubs International – District 18-A Part I: The Web and District Website Part II: Facebook Part III: Twitter The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  3. Lions Clubs International -District 18-A Part I: The Web and District Website The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  4. Lions Clubs International- District 18-A The Web 1999-2000 In 2000 presentation to Roswell Lions “Why Have A Website?” Nov. 1999 AOL/Roper Starch CyberStudy Report: 63% of the young people would rather go online than watch TV 55% would rather go online than talk on the phone The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  5. Lions Clubs International- District 18-A The Web 1999-2000 In 2000 presentation to Roswell Lions “Why Have A Website?” American Online – mission statement – Our mission is to build a global medium as central to people’s lives as the telephone or television…. And even more valuable. As of June 1999 – 21 million members Now – 34 million members on AOL and 3 million on Compuserve The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  6. Lions Clubs International- District 18-A The Web Today Trends in 2012 According to Connor Sen in a July 30th article of The Atlantic The three most important trends to pay attention to: (1) Audiences are sprinting to mobile; (2) Niche social media is gaining on Facebook; (3) Ad-based models are losing to sites that get people to pay. The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  7. Lions Clubs International- District 18-A The Web Today Trends in 2012 According to Connor Sen in a July 30th article of The Atlantic The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  8. Lions Clubs International- District 18-A The Web Today Trends in 2012 According to Connor Sen in a July 30th article of The Atlantic 3 SIMPLE TRENDSMarkets have priced in three trends so far this year. 1. Desktop/Web usage is losing share to smartphones and tablets. 2. Facebook is losing influence to other, more open platforms, and to targeted verticals (LinkedIn for professionals, Instagram for photos, Pinterest for fashion). 3. Display ad-based business models are losing out to those that have something for which people will pay. The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  9. Lions Clubs International- District 18-A The Web Today Facebook From Wikipedia Facebook is a social networking service and website launched in February 2004, owned and operated by Facebook, Inc.[3] As of May 2012[update], Facebook has over 900 million active users, more than half of them using Facebook on a mobile device.[4] The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  10. Lions Clubs International- District 18-A The Web Today Facebook From Wikipedia A January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users.[8]Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?"[9] The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  11. Lions Clubs International- District 18-A The Web Today Facebook From Wikipedia According to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population had a Facebook account.[12] According to comScore, Facebook is the leading social networking site based on monthly unique visitors, having overtaken main competitor MySpace in April 2008.[111 The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  12. Lions Clubs International- District 18-A The Web Today Facebook From Wikipedia ] ComScore reports that Facebook attracted 130 million unique visitors in May 2010, an increase of 8.6 million people.[112] According to Alexa, the website's ranking among all websites increased from 60th to 7th in worldwide traffic, from September 2006 to September 2007, and is currently 2nd.[113]Quantcast ranks the website 2nd in the U.S. in traffic,[114] and Compete.com ranks it 2nd in the U.S.[115] The website is the most popular for uploading photos, with 50 billion uploaded cumulatively.[116 The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  13. Lions Clubs International- District 18-A The Web Today Facebook From Wikipedia The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  14. Lions Clubs International- District 18-A The Web Today Twitter From Wikipedia Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billionsearch queries per day.[6][8][9] Since its launch, Twitter has become one of the top 10 most visited websites on the Internet, and has been described as "the SMS of the Internet."[5][10] Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.[11] The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  15. Lions Clubs International- District 18-A The Web Today Twitter From Wikipedia The company experienced rapid growth. It had 400,000 tweets posted per quarter in 2007. This grew to 100 million tweets posted per quarter in 2008. In February 2010, Twitter users were sending 50 million tweets per day.[27] By March 2010, the company recorded over 70,000 registered applications.[28] As of June 2010, about 65 million tweets were posted each day, equaling about 750 tweets sent each second, according to Twitter.[29] As of March 2011, that was about 140 million tweets posted daily.[30] As noted on Compete.com, Twitter moved up to the third-highest-ranking social networking site in January 2009 from its previous rank of twenty-second.[31] The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  16. Lions Clubs International- District 18-A The Web Today Twitter From Wikipedia On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it has 140 million users and sees 340 million tweets per day. The number of users is up 40% from their September 2011 number, which was said to have been at 100 million at the time.[43] The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  17. Lions Clubs International- District 18-A The Web Today Twitter From Wikipedia San Antonio-based market-research firm Pear Analytics analyzed 2,000 tweets (originating from the US and in English) over a two-week period in August 2009 from 11:00 AM to 5:00 PM (CST) and separated them into six categories:[64] Pointless babble – 40% Conversational – 38% Pass-along value – 9% Self-promotion – 6% Spam – 4% News – 4%[64] The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  18. Lions Clubs International- District 18-A The Web Today Twitter From Wikipedia Social networking researcher danah boyd responded to the Pear Analytics survey by arguing that what the Pear researchers labelled "pointless babble" is better characterized as "social grooming" and/or "peripheral awareness" (which she explains as persons "want[ing] to know what the people around them are thinking and doing and feeling, even when co-presence isn’t viable").[65] The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  19. Lions Clubs International- District 18-A The Web Today Twitter From Wikipedia Twitter is ranked as one of the ten-most-visited websites worldwide by Alexa'sweb traffic analysis.[84] Daily user estimates vary as the company does not publish statistics on active accounts. A February 2009 Compete.com blog entry ranked Twitter as the third most used social network based on their count of 6 million unique monthly visitors and 55 million monthly visits.[85] In March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing website in the Member Communities category for February 2009. Twitter had annual growth of 1,382 percent, increasing from 475,000 unique visitors in February 2008 to 7 million in February 2009. It was followed by Zimbio with a 240 percent increase, and Facebook with a 228 percent increase.[86] Twitter has a user retention rate of forty percent.[87] The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  20. Lions Clubs International- District 18-A • “Why Have A Website?” • Enhance our: • Communication between members • Public relations • Recruiting efforts • Document our history The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  21. Lions Clubs International- District 18-A • “Why Have A Website?” • Communication between members • Calendars • Agenda • Minutes The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  22. Lions Clubs International- District 18-A • “Why Have A Website?” • Public relations • Face to the public and the media • Pictures • Stories • The full story – continuation of your elevator speech The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  23. Lions Clubs International- District 18-A • “Why Have A Website?” • Recruiting efforts • New Members • Transfer Lions • Membership and contact information The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  24. Lions Clubs International- District 18-A • “Why Have A Website?” • Document our history • Pictures • Stories • News articles • Awards and accomplishments The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  25. Lions Clubs International- District 18-A • “Why Have A Website?” • Enhance our: • Communication between members • Public relations • Recruiting efforts • Document our history The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  26. Lions Clubs International- District 18-A • “How Do I Get Our Club on the Web?” • District Club Directory • eClubhousehttp://www.lionsclubs.org/EN/member-center/managing-a-club/e-clubhouse.php • Facebook group • Private • Public • Build website • Purchase domain name • Purchase hosting • Tools – Frontpage, DreamWeaver, Content Management The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  27. Lions Clubs International- District 18-A “Website or Facebook or Twitter?” You Need to Do All of It The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  28. Lions Clubs International- District 18-A Demo District website http://lionsofga18a.org The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  29. Lions Clubs International- District 18-A District website Domain name http://lionsofga18a.org Hosting GoDaddy.com Tool Wordpress – content management system templates, plugins, role based access Email email forwarding Calendar Google calendar Social media integration YouTube, Facebook, Pinterest, Twitter The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  30. Lions Clubs International -District 18-A Part II: Facebook Chris Walsh – East Cobb Lions The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  31. Lions Clubs International -District 18-A Part III: Twitter Teri Chambers – North Cobb Lions The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

  32. Lions Clubs International- District 18-A Using Twitter for the Lions What is Twitter? an online social networking service and min blogging service that enables its users to send and read text-based messages of up to 140 characters. • How do you use Twitter for your Lions club? • Communicate with your followers. • Share updates about important events. • It’s a way to communicate with a large number at once. The Web and Social Media August 2012 – Lion Jeffrey M. Hammen

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