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A CAMPAIGN TO SUPPORT EARLY CHILDHOOD EDUCATION. Agenda. Organization Reasons for Choice of Support Programme Description Outcome Involvement of ECC/MOE Recommendations/Lesson Learned/Sustainability. The Organization. Crayons Count is a project of
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Agenda • Organization • Reasons for Choice of Support • Programme Description • Outcome • Involvement of ECC/MOE • Recommendations/Lesson Learned/Sustainability
The Organization Crayons Count is a project of Do Good Jamaica, a non-governmental organization. Crayons Count is heavily supported by the private sector, the private sector, The US Embassy in Jamaica, NGOs, schools, individuals.
Reasons For Choice of Support • To assist in specific areas of need in the early childhood sector in Jamaica. These needs were identified by the Early Childhood Commission. • Objectives of Crayons Count • To increase awareness of the importance of early childhood education and good early childhood practices • To provide recommended learning tools to early childhood institutions
ProgrammeCurriculum Based Content Resources + Awareness Every Saturday in The Gleaner since February 2012
ProgrammeAwareness and Advocacy - Media Gleaner articles, editorials and other content Radio, TV, Cinema PSA Interviews print, radio, tv
ProgrammeAwareness and Advocacy - Events Do Good Jamaica Festival Easy Lyme Earth Day Expo Creative Kids Learning Academy PickneyPalooza Dentist Day Wear Primary Colours Day Read Across Jamaica Day Nestle Schools Wellness Expo National Children’s Day Nelson Mandela Day Food For The Poor Treat for Children’s Homes Parenting Expo …and much more
ProgrammeTeacher Training US Embassy Partnership. Yr 1 – 70. Yr 2 - 560
ProgrammeTeacher Training 359 teachers have participated in our workshops in The Learning Lorry since September.
Programme - How Time, resources, equipment, buying resources, packing up boxes, distributing boxes, Saturday page, branding, Learning Lorry and staff, etc. Awareness, Saturday Page, ads etc.
Programme - How Involved the public, ngos, community groups, schools, diaspora, private sector
Outcome Engaged the public and increased awareness Provided standardized materials and resources in all basic schools Teacher workshops to use the materials to meet curriculum objectives
Estimated Value More than $120 Million in 2 years when the in-kind is added
Involvement of ECC/MOE • List of recommended tools • List of schools/advise schools to collect • Availability of waiver through FFP
Recommendations/Lessons Learned/Sustainability Profitability + Cooperation = Sustainability Significant private sector value is more than cash: in-kind resources, intellectual capital, implementation GOJ and its agencies needs to provide accurate, timely and relevant information Be specific with how GOJ involved
Connect With Us www.dogoodjamaica.org/crayonscount Crayons Count @CrayonsCount