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My Marketing Plan

My Marketing Plan. Library guide for your project is located at: From the Library homepage (camosun.ca/library), under Help (select “Research guides by subject”), From the guide Index page: BUSINESSMarketingMARK 110: My Marketing Plan http://camosun.ca.libguides.com/MARK110a.

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My Marketing Plan

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  1. My Marketing Plan Library guide for your project is located at: • From the Library homepage (camosun.ca/library), • under Help (select “Research guides by subject”), • From the guide Index page: • BUSINESS\Marketing\MARK 110: My Marketing Plan • http://camosun.ca.libguides.com/MARK110a

  2. MARK 110 guide contents Career development Find articles Career & job planning Environmental scan – select this tab Your online reputation Personal SWOT example Need more help?

  3. Environmental Scan tab The environmental scan covers: Competitive, Regulatory, Economic, Social, Technological & Ecological/natural

  4. Competitive Question: • How many students are enrolled in the entire Business department at Camosun? Instruction: • In the Competitive section, under Key places to start, select the entry • Camosun College enrolment and demographic reports from Institutional Research & Planning • From the right column, select the link for “Full-Time Equivalent (FTE) Enrolment Reports” • Then under “Target & Actual FTEs” select “2012 actual FTEs” • Locate the section for the School of Business and look for the actual totals

  5. APA citation Reference list entry Camosun College. (2013). Full-time equivalent (FTE) enrolment reports: Target and actual FTEs: Current and previous year full-time equivalent students by program, 2012 actual FTE’s. Retrieved from https://web.camosun.ca/erp/sites/web.camosun.ca.erp/files/reports/enrolment-and-demographic-reports/fte-reports/target-and-actual/bu12-fte-schoolfinal.pdf In-text entry There were 1,544.7 FTEs enrolled in the School of Business during the 2012/13 academic year (Camosun College, 2013, p. 3). * If you build a table you can put a note under the table outlining where the information was retrieved e.g. Note: table data retrieved from…

  6. Regulatory Question: • What are the advantages of being part of a union? Instruction: • Under key places select the link for Employment Standards Act • Scroll down the list to Collective agreements • Select the Factsheet link for: Collective Agreements

  7. APA citation Reference list entry Government of B.C., Ministry of Labour, Employment Standards Branch. (2013). Collective agreements and the Employment Standards Actfactsheet. Retrieved from http://www.labour.gov.bc.ca/esb/facshts/collagr.htm In-text entry In British Columbia, employees covered by a collective agreement cannot negotiate lower standards than those outlined in the Employment Standards Act (Government of B.C., Ministry of Labour, 2013).

  8. Economic Question: • In 2012, how many BC workers were employed in the business and finance industry? i.e. occupation by industry information Instruction: • Under the Local picture select the link for Labour force statistics • On the BCStats page titled LabourForce Statistics Annual Data, scroll down to the section Employment by occupation then choose the report for BC and Canada (pdf or xls)

  9. APA citation Reference list entry BCStats. (2013, February). Employment by occupation for British Columbia and Canada. Retrieved fromhttp://www.bcstats.gov.bc.ca/Files/0f458c4b-135a-410f-b5fe-9f1b3989c7d4/EmploymentbyOccupationforBritishColumbiaandCanada.pdf In-text entry According to BCStats (2013) there are more than 300,000 thousand people in British Columbia employed in the business, finance and administration fields.

  10. Social Question: • What are the qualities/skills of an ideal candidate in the field in which you’re interested in working? Instruction: • Under key places select the link for the Conference Board of CanadaLearning Tools • Under Employability Skills 2000+ select the link for the brochure

  11. APA citation Reference list entry Conference Board of Canada. (n.d.). Employability skills 2000+. Retrieved fromhttp://www.conferenceboard.ca/topics/education/learning-tools/employability-skills.aspx In-text entry The Conference Board of Canada (n.d.) provides a list of the skills you need to be successful in the world of work—whether you work independently or as a part of a team.

  12. Technological / Natural The latest information on skills forecasts or trends and issues relating to the environment will most often be found in a periodical/journal index Select the Find articles tab in the guide Select Business Source Complete from the database list and search “career development” as a SUBJECT term and business and trends

  13. APA citation Reference list entry Stackpole, B. (2013). Perils of the brand specialist. Computerworld, 47(20), 22-24. Retrieved from https://libsecure.camosun.bc.ca:2443/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=92530485&login.asp&site=ehost-liveIn-text entry Developing business related skills are beneficial even within the IT industry (Stackpole, 2013).

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