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Share-My-Toys Membership Marketing Plan

Share-My-Toys Membership Marketing Plan. Billy Dinkel. Success Metrics. Sell 200 memberships per year Maintain high customer satisfaction Develop indirect earnings Interest on membership monthly payment program Sales of used, out-of-date equipment. Market Summary. Maximum memberships: 800

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Share-My-Toys Membership Marketing Plan

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  1. Share-My-Toys MembershipMarketing Plan Billy Dinkel

  2. Success Metrics • Sell 200 memberships per year • Maintain high customer satisfaction • Develop indirect earnings • Interest on membership monthly payment program • Sales of used, out-of-date equipment

  3. Market Summary • Maximum memberships: 800 • Current memberships: 218 • Current members live in: • Montpelier, ID • Soda Springs, ID • Fish Haven, ID

  4. Additional Target Locations • Preston, ID • Logan, UT • Afton, WY

  5. Product Definition • Membership in Share-My-Toys provides the following services: • Unlimited use of equipment • Free service, maintenance, and replacement of equipment • Membership lasts for three years

  6. Competition • Retail recreational equipment stores • Recreational equipment rental company

  7. Overcoming Disadvantages • Institute low-interest monthly payment program • Open distribution centers in more cities

  8. Advertising • Local radio • Local TV • Local newspaper • Advertisement mailers

  9. Public Relations • Organize public ATV and dirt-bike safety courses • Participate in local outdoorsman radio talk shows

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