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How To Format For A Standard Press Release

Standard Press Release, Press Release template, Press Release Format

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How To Format For A Standard Press Release

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  1. How To Format For A Standard PressRelease • In order for viewer to read all of its detail in an efficient way, Press Releases tend to follow a standard format. Writer should come up with a creative angle first before writing the release. It is essential to think about your story from the reader’sperspective: • Why should they care, what they need to read and what makes your press release special? Then, when you have your angle, you need to support the news as objectively as possible with the stated facts. This will give your release the “news” tone and will be easier to be accepted by the editorialteam. • Here is the standard press release format: • Headline: short and impressive enough to grab the viewer’s attention. It is also a summarizing statement about therelease. • Subhead (optional): secondary statement(s) built on the headline and further fleshes out themessage. • Dateline: some necessary information about the city where the news is originated from and the release’sdate. • Lead or introductory paragraph: The first part the release generally and usually answers the who, what, when, where and why questions. That is the newsworthy facts that must be included in the PressRelease. • Body: Some additional paragraphs (Usually three more) which provide further detailed information and material to support your press release. For instance, the direct quotes, relevant background information, statistics, etc. - and the Call to Action such as Download, Learn More,Purchase. • Boilerplate: A short paragraph about three to four lines which used to give information about the issuing organization orcompany. • Source: The organization or enterprise who issue therelease. • Media contact information: If possible, your release should fully provide the name and phone number as well as email address or media relations contact who can deal with questions or the one who can provide further information for yourrelease. • Get More information:https://zpress.io/ • Tag: Standard Press Release, Press Release template, Press Release Format, Press Release

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