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Philippe CLERGET Chairman and CEO Groupe Industrie Services Info

Discover the GISI Group, the leading B2B publisher in Europe, with 70 magazines, 104 trade shows, and 8 publications. Find out about their various industry-specific publications and their innovative information activities like e-newsletters, conferences, training, and book publishing.

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Philippe CLERGET Chairman and CEO Groupe Industrie Services Info

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  1. Philippe CLERGETChairman and CEOGroupe Industrie Services Info

  2. What is GISI ? N°2 B2B publisher in Europe APROVIA Group N°1 in France 70 Magazines 104 Trade Shows (Industry and Services) 8 publications leader R 60 M€ GISI L’Usine Nouvelle (Construction and Local Authorities) Industry Weekly Moniteur Group Industrie &Technologies Technology Monthly (IT) Test Group Emballages Magazine Packaging Weekly (Agriculture and Food Processing) France Agricole Group Biotech Info Biotechnology Weekly LSA Retail Weekly International Press (UK, Italy, Spain) L’Argus de l’Assurance Insurance Weekly Exposium (Trade Shows) L’Echo Touristique Travel Weekly NéoRestauration Catering Monthly

  3. Qualities % OK Credible 83% Useful 81% Easy to read 69% Helps to develop job skills 68% EUROPEAN BUSINESS PRESS • An unchallenged leadership : as business information source for European managers • High Added Value : Business Press Internet Trade Shows Source : European Survey 2001, conducted by IPSOS for the French Business Press Association) Conferences Mailings • The French Business Press is characterised by a paid circulationmodel : • Subscription + Newstands : 30% of revenues, favoring high value-added content publication. (France credibility index : 92 vs 83 Europe)

  4. INFORMATION 2000/2003 : What is new ? The example of the GISI Group • New information activities 1 - e-newsletters 2 - Conferences 3 - Training 4 - Book publishing / Databases • Thanks to the internet double trauma, we have rethought our way to deliver business information, depending on : • Its periodicity (daily, weekly, monthly, yearly) • Its use (news, know-how, info service, must have …) • Its added value An opportunity to enlarge our information territory and increaseinformation revenues. The end of the “one-stop shopping” publication concept.

  5. 1- E-Newsletters • Reinforce news info coverage • 1 newsletter / brand • Periodicity : daily when associated to a weekly, weekly when associated to a monthly • Circulation : • Free, for print subscribers (but paid in 2004) • Qualified, for three months subscription • Else, paid (low fare 50€/y) Create, launch, market, develop use, sell …. the process needs time

  6. 2- CONFERENCES • Conferences • Department created in 2000 • 30 1-day conferences on a yearly basis • Branded by publications • From “high speed machining” to “category management” • ~ 13 average speakers/conferences • ~ 120 attendants (average) • ~ 750€ registration fee

  7. 2- CONFERENCES • Congresses 2 acquisitions in 2001 • CIR International Catering Convention (250 attendants. 2 days) • REAVIE International Reinsurance Convention (350 attendants. 2 days) + LSA Marketing Forum + Operator, of the European Automotive Industry International Congress (June 2003)

  8. 3- TRAINING • Created in 2000, launched in 2001 • A catalogue of 250 training sessions • Positioning • Multi-Companies • Short time sessions • For big and medium size companies • 500 customers – 1 000 participants • Expertise : - from technical (“flexible packaging”,“selling to retailchains”) - to managerial (“how to build a business plan”)

  9. 4- BOOK PUBLISHING / DATA BASES • 11 Business Directoriesat least 1/ brand • 3 Atlas (in-depth information) • Industrial plants • Retail stores • Engineering departments { Company / Activities / Managers } ≠ excluding ≠ { Business Units / detailed info } ≠ excluding ≠ { Contacts } • Direct Marketing Services • Surveys … next step ! + Added value

  10. STRATEGY • The so called “Brand Extension” strategy is not a cosmetic marketing concept. Now ⇒ “Brand & Plateform extension” strategy. • The first objective is to saturate business information markets, through a multi-channel platform: • Magazines • Internet • Trade Shows • Conferences and Congresses • Direct Marketing • Marketing Intelligence Services • Training

  11. STRATEGY • The second objective is to dominate B2B communicationmarkets, through this platform. • Advertising • Classifieds • Events • Direct Marketing • Catalogues • …

  12. FUTURE : THE KEY POINT In what business are we ?

  13. 1. Brand Building and Brand Extension2. The Way to Individualised Publishing Dietmar SaleinVogel Media Group„New sources of revenues - the future of business-to-business?“

  14. CHIP is more than only an international computer magazine: with the regular printed products (like magazines and books), the multimedia extensions of the brand (such as websites), software, CDs and WebTV, play an outstanding and unique role on the market CHIP Online CHIPtv INSIDE CHIP Community Club The Magazine in Germany International expenditure Line Extension Special publications 1. Brand Building and Brand Extension The Brand and its Extensions

  15. IVW-Circulations (I/03): 510.000 sold copies 164.500 subscribers Readership: AWA 2002: 1,421 Mio. ACTA 2002: 1,40 Mio. LAC/2001: 1,296 Mio. 1. Brand Building and Brand Extension The Magazine in Germany Sold Circulation Development Actual Data: 2003: 510.000 sold copies 1998: 300.000 sold copies 1993: 200.000 sold copies 1983: 100.000 sold copies II/79: 48.000 sold copies. Source: yearly average from IVW

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