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Jean-Christophe Defline Acsel

Digital economy in France : a quick glance l'économie numérique en Europe : du e-commerce aux réseaux sociaux" Jan 20th 2009. Jean-Christophe Defline Acsel. Key economic data. GDP growth : +2,2 % in 2007 +1 % in 2008. GDP : 1 892 Mds€ (15,3% GDP EU27).

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Jean-Christophe Defline Acsel

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  1. Digital economy in France :a quick glance l'économie numérique en Europe : du e-commerce aux réseaux sociaux" Jan 20th 2009 Jean-Christophe Defline Acsel

  2. Key economic data GDP growth : +2,2 % in 2007 +1 % in 2008 GDP : 1 892 Mds€ (15,3% GDP EU27) POP: 64 M hab. (12,8% POP EU27) sources : INSEE - ECB

  3. Internet & telco (fixed & mobile) Telephone (Fixed lines) • 40 millions subscribers (June 2008) • of which 12,5 M broadband lines (= 31,3%) Mobile Phones • 56,4 millions subscribers (Sep 2008) • 88,7% penetration Internet • 18,3 M subscribers, 70% Home • 30 M+ overall users • 66% « Broadband » , ADSL mostly (95%) +16% yearly growth sources : Arcep - Medametrie Internet users (M) + 4% + 9% + 11%

  4. Key players: What’s specific to french market Most accessed Websites Strong concentration in telco market • 90% internet marketshare owned by 3 national players: Orange, SFR, Free • 95% mobile market owned bY 3 national players: Orange, SFR, Bouygues Telecom A highly competitive industry • Lot of success stories • Strong pure Players have emerged • some bricks & mortar with stellar growth • Low penetration of foreign players • only 12 foreign competitors among 50 most accessed web sites Google dominant player in Search • 90% marketshare in France source : Medametrie Netratings

  5. ACSEL e-commerce barometer (T4 2008) Résultats du Baromètre e-commerce pour les Sites Marchands (T4 2008) • +1,1 Milliard € Panel ACSEL +12% par rapport au 4ème trimestre 2007 • +5,1 Milliards € intermédiaires de paiement +41% / 4ème trimestre 2007 • 16, 2 M de commandes (panel ACSEL) +26% / 4ème trimestre 2007 • 58,8 M de commandes (intermédiaires de paiement) +45% / 4ème trimestre 2007

  6. ACSEL e-commerce barometer (2008) Résultats du Baromètre e-commerce pour les Sites Marchands (2008) • 4,2 Milliards € ( Panel ACSEL) +16% par rapport à 2007 • 17,1 Milliards € (intermédiaires de paiement) +33% / 2007 • 59,1 M de commandes (panel ACSEL) +28% par rapport à 2007 • 186 M de commandes (intermédiaires de paiement) +33% / 2007 • Progression continue des transactions, sur un rythme annuel identique d’environ 30% • Le panier moyen reste stable à 92 € en 2008 contre 91€ en 2007. 5

  7. eCommerce Solid 2 digits growth • +33% in 2008 • +37% in 2007 E- Commerce revenue In 2007 • 16 M€ (retail) • 20 M€ (including Services) 4 main drivers • Broadband access • Buyer confidence increasing • Offer (variety & price) • Logistics (reliability) eCommerce revenue

  8. Yearly Growth E-COMMERCE KEY FIGURES Online Buyers 33%millions Average basket 62% trust Broadband lines 17millions 22millions 92€ Source: ACSEL

  9. Buying usage CtoC commerce buying usage • Top 3 products mostly sold • Value: Clothing, Home equipment, Computing • Volume: Clothing, Games & toys, Home equipment source : Neteven Terapeak Buying Intentions 5 sectors grab most of user buying online intentions (62% requests) • Culture & entertainment : 18% • Computer industry : 15% • Travel & tourism : 12% • Services (Finance, professionnal services) : 9% • Dating/Astrology : 8% source : Yahoo Search Marketing

  10. crossborder eCommerce French eMerchants seeking growth abroad • Targeting francophone users abroad (1st step) • Establishing operations abroad Voyages-sncf.com Pixmania.com Yvesrocher.com Priceminister.com etc.. Online Buyers looking for crossborder opportunities • 17% of online buyers have bought at least one item abroad during christmas sales Source: leguide.com

  11. the social network phenomenon Strong awareness has risen in 2008 • 78% of internet users aware of social networks (16% only in 2007) Strong growth in subscribers • 27 % of internet users have already subscribed to a social network 23% 12% 7% 3% Source: IFOP – Déc 2008

  12. Thank-You Jean-Christophe Defline Copilot Partners - Directeur Associé jcdefline@copilotpartners.com +33 6 89 84 57 39

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