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Annual Sales Conference Management session 10 th January 2009

Annual Sales Conference Management session 10 th January 2009. Company objectives for 2009 To increase sales of our holidays overall To cater more for beginner surfers and attract more beginners to book holidays To offer holidays in at least three different surfing locations

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Annual Sales Conference Management session 10 th January 2009

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  1. Annual Sales Conference Management session 10th January 2009 Unit 9.1_Lesson 9_CD Resource 9a_Example presentation

  2. Company objectives for 2009 • To increase sales of our holidays overall • To cater more for beginner surfers and attract more beginners to book holidays • To offer holidays in at least three different surfing locations • To try to get more people to book holidays online Unit 9.1_Lesson 9_CD Resource 9a_Example presentation

  3. Objective 1: Increase sales In 2008 the company made sales worth £325,000, which represents a growth of £30,000 on 2007. Unit 9.1_Lesson 9_CD Resource 9a_Example presentation

  4. Experienced Beginner surfers surfers 21% 27% Improving surfers 52% Objective 2: Attracting more beginner surfers We targeted two marketing campaigns specifically at beginner surfers. In 2008 we sold more holidays to beginner surfers than to experienced surfers for the first time in the company’s history. The chart opposite shows the spread of customers in 2008. Unit 9.1_Lesson 9_CD Resource 9a_Example presentation

  5. Objective 3: New surfing locations • We added two new destinations to our portfolio in 2008: • Jeffrey’s Bay, South Africa • Uluwatu, Bali • We now offer package holidays to the following resorts: • CANARY ISLANDS,SPAIN • HOSSEGOR, FRANCE • JEFFREY’S BAY, SOUTH AFRICA • KIRRA, AUSTRALIA • MUNDAKA, SPAIN • PUERTO CHICAMA, PERU • SOUTH PACIFIC • SUNSET BEACH, USA • THURSO, SCOTLAND • ULUWATU, BALI Unit 9.1_Lesson 9_CD Resource 9a_Example presentation

  6. Objective 4: More online bookings • A survey carried out by our sales team reported that young people prefer to book online, while older people still prefer to book through a high street travel agency. • 87% of our sales are to people aged 19–30. • We have redesigned our website to make it easier for people to book their holidays online. • We have seen a 35% increase in online bookings since August. Unit 9.1_Lesson 9_CD Resource 9a_Example presentation

  7. Annual Sales Conference Management session Thank you for your efforts in 2008! Unit 9.1_Lesson 9_CD Resource 9a_Example presentation

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