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General media offer

General media offer. Effective from 3 0th January 2014. About Dívány. Magazine for women living consciously Features: explicit, freshness, individual, quick response monitoring Show and test a lot of products, novelties Characteristic, definitely drafter, new thematic blogs:

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General media offer

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  1. General media offer Effective from 30th January 2014

  2. About Dívány • Magazine for women living consciously • Features: explicit, freshness, individual, quick response monitoring • Show and test a lot of products, novelties • Characteristic, definitely drafter, new thematic blogs: • Alapkonyha: cooking blog • Stílfűrész: culture blog • Shopaholic: shopping blog • New Életmód: health, sports and fitness blog • Poronty: baby blog • Tejben-vajban: fashion & trends blog • Ego: ordinary psychological blog • Raktár: house-environment-design

  3. Audience of Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience)

  4. reach • monthly real user: 418.000 RU • daily real user: 68.000 RU • daily page impression: 318.000 PI • daily ad view:leaderboard (total site): 98.000 AVroadblock (article pages): 100.000 AV Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013

  5. support Offer box on front page of Index Columns of Index Front page of Velvet

  6. Average time spent per visitor Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), hr:min:sec

  7. Daily list prices on dívány Leaderboard Half page Roadblock 1 Advertisement appears under the heading on every page of the publication. Leaderboard, pushdown and billboard cannot be ordered on same day. 2 Advertisement appears on every page of the publication. Half page/filmstrip, medium rectangle „A” cannot be ordered on same day.

  8. Rich media daily list prices 1Frequency capping: 1/user/day. Appears in opened position and closes on click. After closing a strip remains, which reopens on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. 2 Frequency capping: 1/user/day 3Freq. capping: 1 user/day automatically. It pushes down the given site’s content and every other time it expands on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site 8

  9. list prices of Text and image ads 1) PR article Continuous highlighting: the lead appears on the right side of the front page, the front page of columns and the article pages. Specification: 1.500 characters with 2-3 pictures + lead: max. 32 + 90 characters with spaces. 2) Branded offer box The box appears on every page of Dívány in 310x300 px size. The advertiser’s logo appears on the box. Specification: vector logo, picture in 280x160 px, marketing message (max. 32 characters title with spaces, 90 characters lead with spaces). 3) Image-text ad The box appears on every page of Dívány, it links to the advertiser’s page. Specification: picture in 148x83 px, max. 20 + 60 characters text with spaces. 4) Sponsored text link under the articles The link appears at the end of every page of Dívány’s articles. Specification: max. 90 characters link with spaces (exception PR articles) 9

  10. Samples of Text and image ads 1 4 2 3 PR article and lead Branded offer box Image-text ad Sponsored text link 1

  11. Sponsoration Full-screen sponsoration + fix super leaderboard on a blog • Alapkonyha list price: 500.000 HUF/week • Életmód list price: 800.000 HUF/week • Poronty list price: 500.000 HUF/week • Shopaholic list price: 380.000 HUF/week • Stílfűrész list price: 200.000 HUF/week • Tejben-vajban list price: 1.050.000 HUF/week • Ego list price: 200.000 HUF/week* • Raktár list price: 200.000 HUF/week* Full-screen Full-screen Super leaderboard 550x70 px + 310x200 px Templatecan be downloaded here: http://ajanlat.index.hu/ad/full_screen_sablonok.zip This price is available to 31st March 2014

  12. Rich Media solutions

  13. Rich Media solutions

  14. Half page / filmstrip 300x600 px IAB BRANDING UNITS • Half page as a giant ad in 300x600 px is perfectly suitable for brand messages • Appearance: at the top of front page of Index, in the zone of medium rectangle „A” • Filmstrip can be run at the zone of half page. Half page/filmstrip and medium rectangle „A” cannot be ordered on same day and site/column.

  15. Interstitial 970x550 px, 8 sec • Interstitial as a not evadable ad format in 970x550 px appears before the page loading, which links to advertiser’s landing page • Frequency capping: 1/user/day automatically Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

  16. Billboard • Billboard is a noticeable, openable-closeable creative format that appears below the header by pushing down the content of the page. • The banner starts in an open position and can be closed by clicking. After clicking only a row remains, which can be reopened by clicking. Because of the „above the content” appearance, it is less interrupting for the user. • This creative is particularly suitable for placing interactive elements. • Frequency capping: 1/user/day in open state. • Creative size: 970x250 px → 970x31 px • Appearance: under the heading on every page of the publication in super leaderboard zone Billboard, interstitial, pushdown, leaderboard and XL layer cannot be ordered on same day and site/column. 970x250 px x

  17. Pushdown 970x90 px 970x415 px • Pushdown as an expandable ad format (from 970x90 px to 970x415 px) is perfectly suitable for brand messages • Appearance: under the heading on every page of the publication in super leaderboard zone Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

  18. XL layer • XL layer appears after the page loading in max. 970x550 px, which appears over the content and link to the advertiser’s landing page on click. • Frequency capping: 1/user/day automatically 970x550 px, 8 sec 18 Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

  19. for mobile, tablet advertisement opportunities Please contact your sales account representative! mobile browser mobile application

  20. Prices do not include appearance on seasonal sections of publications. VAT not included.CEMP Sales House reserves the right of changing rate cards. The pictures in the offer are illustrated.  The estimated datas in this offer was determined by results of gemius Online Publishers' Audit, gemius / Ipsos Audience and Adverticum NG. The informations included in the offer are the property of a CEMP SH Ltd.,  Index.hu Ltd. and Közép Európai Média és Kiadó Ltd. („CEMP”). Parties hereby undertake to keep all and any data and/or information constituting Trade secret strictly confidential and not to make such information public or disclose to third parties, nor to allow third persons to have access thereto unless expressly agreed to by the other Party in writing. Otherwise the recipient of the offer acknowledges the fact that Index.hu Zrt or any member of the CEMP Group has the right to ask restitution from them or the third party, in case of unauthorizedly sending  or using the  informations.

  21. sales@cemp.hu

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