1 / 22

General media offer

General media offer. Effective from 1st January 2014. The most read car magazine in Hungary, which is available from front page of Index.hu (established in 2000) Totalcar has the widest and the most all-round reach in Hungary Totalcar was as TV and radio show, published book and newspaper

sian
Download Presentation

General media offer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. General media offer Effective from 1st January 2014

  2. The most read car magazine in Hungary, which is available from front page of Index.hu (established in 2000) • Totalcar has the widest and the most all-round reach in Hungary • Totalcar was as TV and radio show, published book and newspaper • On Totalcar there are a number of unique features, for example People’s Digest, Advices, Blogs, etc. • B125 law: an initiative commenced by Totalcar, so that people with car driving licence are legally allowed to drive 125 cm3 motorbikes • editorial blogs: belsoseg.blog.hu, kisauto.blog.hu, sebesssegoltara.blog.hu, robogo.blog.hu • TV show: for 10 weeks on DoQ TV

  3. Audience of Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), * Budapest or county seat

  4. reach • monthly real user: 421.000 RU • daily real user: 81.000 RU • daily page impression: 547.000 PI • daily ad view:leaderboard (total site): 250.000 AVroadblock (article pages): 119.000 AV Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013

  5. Online car contententaverage daily page views Readers of online car contents spend most of their time on Totalcar Forrás: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience)

  6. Reach – are members of socio-economic groups Esomar AB Totalcar has the largest reach in Esomar AB socio-economic group in online car contents Forrás: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ belföldi közönség)

  7. Daily list prices on totalcar Leaderboard Half page Roadblock 1 Advertisement appears under the heading on every page of the publication. Leaderboard, pushdown and billboard cannot be ordered on same day. 2 Advertisement appears on every page of the publication. Half page/filmstrip, medium rectangle „A” cannot be ordered on same day.

  8. Rich media daily list prices 1Frequency capping: 1/user/day. Appears in opened position and closes on click. After closing a strip remains, which reopens on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. 2 Frequency capping: 1/user/day 3Freq. capping: 1 user/day automatically. It pushes down the given site’s content and every other time it expands on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site

  9. Sponsoration opportunities please contact your sales account representative

  10. Sponsored stripe • Site: front page of Totalcar • Creative:300x100 px static picture • List price: 2.400.000 HUF/week • Expected reach on front page of Totalcar: 40.000 RU/week • Expected ad view on front page of Totalcar:390.000 AV/week 300x100 px Source: Online Publisher’s Audit, domestic average of October 2013; Adverticum Adserver NG November 2013

  11. Pr article on Totalcar Article pages of Totalcar • Appearance: front page of Totalcar + article pages (except for internal blogs) • PR article: • max. 2.000 characters with spaces • 2-3 statis pictures • Highlighting of PR lead (text box) on front page of Totalcar • title: max. 35 characters with spaces • lead: max. 200 characters with spaces • List price: 300.000 HUF/day • Expected reach: 81.000 RU/day • Expected ad view: 250.000 AV/day Front page of Totalcar Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013

  12. Gallery sponsoration • Appearance: All images in the gallery of Totalcar at third place • Creative: 640x360 px (roadblock) • List price: 2.000.000 HUF/month • Expected reach: 420.000 RU/month • Expected ad view: 425.000 AV/month 640x360 px Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013

  13. Rich Media solutions

  14. Rich Media solutions

  15. Half page / filmstrip 300x600 px • Half page as a giant ad in 300x600 px is perfectly suitable for brand messages • Appearance: at the top of front page of Index, in the zone of medium rectangle „A” • Filmstrip can be run at the zone of half page. Half page/filmstrip and medium rectangle „A” cannot be ordered ordered on same day and site/column.

  16. Billboard • Billboard is a noticeable, openable-closeable creative format that appears below the header by pushing down the content of the page. • The banner starts in an open position and can be closed by clicking. After clicking only a row remains, which can be reopened by clicking. Because of the „above the content” appearance, it is less interrupting for the user. • This creative is particularly suitable for placing interactive elements. • Frequency capping: 1/user/day in open state. • Creative size: 970x250 px → 970x31 px • Appearance: under the heading on every page of the publication in super leaderboard zone 970x250 px Billboard, interstitial, pushdown, leaderboard and XL layer cannot be ordered on same day and site/column.

  17. Interstitial 970x550 px, 8 sec • Interstitial as a not evadable ad format in 970x550 px appears before the page loading, which links to advertiser’s landing page • Frequency capping: 1/user/day automatically Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

  18. Pushdown 970x90 px 970x415 px • Pushdown as an expandable ad format (from 970x90 px to 970x415 px) is perfectly suitable for brand messages • Appearance: under the heading on every page of the publication in super leaderboard zone Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

  19. XL layer • XL layer appears after the page loading in max. 970x550 px, which appears over the content and link to the advertiser’s landing page on click. • Frequency capping: 1/user/day automatically 970x550 px, 8 sec Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

  20. for mobile, tablet advertisement opportunities Please contact your sales account representative! mobile browser mobile application

  21. Prices do not include appearance on seasonal sections of publications. VAT not included.CEMP Sales House reserves the right of changing rate cards. The pictures in the offer are illustrated.  The estimated datas in this offer was determined by results of gemius Online Publishers' Audit, gemius / Ipsos Audience and Adverticum NG. The informations included in the offer are the property of a CEMP SH Ltd.,  Index.hu Ltd. andKözépEurópaiMédiaésKiadóLtd. („CEMP”). Parties hereby undertake to keep all and any data and/or information constituting Trade secret strictly confidential and not to make such information public or disclose to third parties, nor to allow third persons to have access thereto unless expressly agreed to by the other Party in writing. Otherwise the recipient of the offer acknowledges the fact that Index.hu Zrt or any member of the CEMP Group has the right to ask restitution from them or the third party, in case of unauthorizedly sending  or using the  informations.

  22. sales@cemp.hu

More Related