Totalcar magazine general media offer

1. Totalcar magazinegeneral media offer Effective from 1st January 2014

2. TOTALCAR.HU • Totalcar is Hungary’s market leader car magazine • The first online magazine to delegate a COTY member (Car of The Year) • From 2000: TV and radio shows, books and newspapers, DVDs, merchandising • 30.000 Facebook followers • Journalists known nationwide

3. FacebookTOPlist B125 law: winnerinitiationbyTotalcar 14.669 The Hungarianusedcarbuyersarefool! 7.008 World’s biggest loser 5.258 Speedcamjustrarelymakes a mistake (butthen ) 4.137 Source: Facebook, 2012-02-18

4. TOTALCAR IN NUMBERS • 12years • 2.433new and usedcarreviews • 604new and usedmotorbikereviews • 20.625articles, news, publications • 175 TV shows • 256radioshows • 670videos • 48.613people’s verdicts of cars • 3.539people”s verdicts of motorcycles Source: Totalcar’s ownstatistics

5. Totalcar Magazine • Introducing our results we have achieved in Hungary • Exporting the know-how  because Totalcar worths it

6. Totalcar.hu’s readingcan be valuableinternationally. 3,36% 0,13%* Jalopnik (US): 2 M UV/month Motortrend (US): 1,6 M UV/month Car and Driver (US): 1 M UV/month SAMPLE: approx. 1,5 Mrd people (nativelanguage: English) Totalcar: 505.000 RU/month SAMPLE: approx.15 M people (nativelanguage: Hungarian) * We haveanalysed the rate of the widestreachJalopnik and the English speakingpopulation. Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2012-11 (15+ domestic audience), foreign web sites: Quantcast, 2013-01

7. entertaining content from professionals Totalcar ON THE INTERNATIONAL MARKET

8. Totalcar magazine MISSION we write for everyone: from the mechanics with oily nails to the almost professionals internationally acceptable texts(not Hunglish) unique style, which could be popularin the domestic market

9. TOPICS • Brand new car tests by Car Of The Year (European focus) • Involving car stories • Horror stories of terrible Eastern-European home tinkerings • Technical articles which are not released anywhere (car lights test)

10. WHO WOULD WE LIKE TO REACH? • English speaker foreign people living in Hungary (XPat managers, diplomats, workers, students) • English speaking totalcar.hu readers • English speaking Hungarians and their friends living abroad

11. Totalcar magazineIN ENglish • Expected content: • 6 articles/week • self-made, English-language videos • Structure: 2 columns, clean site, large images, premium advertising spaces • Support: • Totalcar Magazine promobox in Totalcar.hu cover page • CEMP RON self-promo banner campaign (10 M AV/month) • Totalcar.hu, Totalcar Magazine

12. Totalcar magazineMAIN SPONSOR PACKAGE Appearances include: • Totalcar Magazine • Header sponsorship • Fix half page (300x600 px) • 5 sec pre-roll spot before every TCM video • Totalcar cover page • TCM promobox sponsorship • CEMP RON • Sponsor logo appears on the supportive banner campaign elements (10 M AV/month) net-net 900.000 HUF/month net-net 2.500.000 HUF/3 months

13. Totalcar magazineOTHER ADVERTISING OPPORTUNITIES

14. Samples superleaderboard half page roadblock

15. About Totalcar • The most read car magazine in Hungary, which is available from front page of Index.hu (established in 2000) • Totalcar has the widest and the most all-round reach in Hungary • Totalcar was as TV and radio show, published book and newspaper • On Totalcar there are a number of unique features, for example People’s Digest, Advices, Blogs, etc. • B125 law: an initiative commenced by Totalcar, so that people with car driving licence are legally allowed to drive 125 cm3 motorbikes • editorial blogs: belsoseg.blog.hu, kisauto.blog.hu, sebesssegoltara.blog.hu, robogo.blog.hu • TV show: for 10 weeks on DoQ TV

16. About index • Leading Hungarian news portal since May 1999 • One of the most distinctive online brands • Its original style and independent news service has made Index unique in the media market • Its constantly refreshed news service on politics, economics,  technology, culture and sports attracts 1,25million visitors a month • Editorialstaff of Index have won several journalistic prizes Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience)

17. Prices do not include appearance on seasonal sections of publications. VAT not included.CEMP Sales House reserves the right of changing rate cards. The pictures in the offer are illustrated.  The estimated datas in this offer was determined by results of gemius Online Publishers' Audit, gemius / Ipsos Audience and Adverticum NG. The informations included in the offer are the property of a CEMP SH Ltd.,  Index.hu Ltd. andKözépEurópaiMédiaésKiadóLtd. („CEMP”). Parties hereby undertake to keep all and any data and/or information constituting Trade secret strictly confidential and not to make such information public or disclose to third parties, nor to allow third persons to have access thereto unless expressly agreed to by the other Party in writing. Otherwise the recipient of the offer acknowledges the fact that Index.hu Zrt or any member of the CEMP Group has the right to ask restitution from them or the third party, in case of unauthorizedly sending  or using the  informations.

18. sales@cemp.hu