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General media offer

General media offer. Effective from 1st January 2014. Velvet magazine was launched in September 2002 by Index popular, lighter topics , practical advice s and more serious issues , outspoken, ironic tone topics on Velvet: stars, fashion, cosmetology , human relations or sex

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General media offer

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  1. General media offer Effective from 1st January 2014

  2. Velvet magazine was launched in September 2002 by Index • popular, lighter topics, practical advices and more serious issues, • outspoken, ironic tone • topics on Velvet:stars, fashion, cosmetology, human relations or sex • HCDB (Hungarian Celeb Database) is the largest star database in Hungary • Velvet has active, own community (Gumicukor)

  3. Audience of Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience)

  4. reach • monthly real user: 715.000 RU • average daily real user : 180.000 RU • average daily page impression: 1.000.000 PI • daily ad view:leaderboard (total site): 485.000 AVroadblock (article pages): 595.000 AV Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013

  5. Velvet provides the widest reach of the tabloidcontent in socio-economic AB Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), average daily real user (RU)

  6. Leaderboard Daily list prices Half page Roadblock 1 Advertisement appears under the heading on every page of the publication. Leaderboard, pushdown and billboard cannot be ordered on same day. 2 Advertisement appears on every page of the publication. Half page/filmstrip, medium rectangle „A” cannot be ordered on same day.

  7. Rich media daily list prices 1Frequency capping: 1/user/day. Appears in opened position and closes on click. After closing a strip remains, which reopens on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. 2 Frequency capping: 1/user/day 3Freq. capping: 1 user/day automatically. It pushes down the given site’s content and every other time it expands on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. 4The automatic playing of the creative is allowed. The slipping site also can be 550 px hight. Sidekick and medium rectangle or half page/filmstrip cannot be ordered on same day and site. Billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

  8. Sponsoration opportunities please contact your sales account representative

  9. Pr article on Velvet • Appearance: Velvet total site • PR article: • max. 2.000 characters with spaces • 2-3 statis pictures • Highlighting of PR lead (text box) on front page of Velvet • title: max. 35 characters with spaces • lead: max. 200 characters with spaces • List price: 300.000 HUF/day • Expected reach: 180.000 RU/day • Expected ad view: 485.000 AV/day PR lead Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013

  10. Image-text ad • Appearance: on article pages on the right side • Creative: a picture in max. 148x83 px + max. 20+60 characters with spaces • List price: 500.000 HUF/week „A” zone „B” zone

  11. Rich Media solutions

  12. Rich Media solutions

  13. Half page / filmstrip Half page • Half page as a giant ad in 300x600 px is perfectly suitable for brand messages • Appearance: at the top of front page of Index, in the zone of medium rectangle „A” • Filmstrip can be run at the zone of half page. Half page/filmstrip, medium rectangle „A” and sidekick cannot be ordered on same day and site/column.

  14. Interstitial 970x550 px, 8 sec • Interstitial as a not evadable ad format in 970x550 px appears before the page loading, which links to advertiser’s landing page • Frequency capping: 1/user/day automatically Billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

  15. Billboard • Billboard is a noticeable, openable-closeable creative format that appears below the header by pushing down the content of the page. • The banner starts in an open position and can be closed by clicking. After clicking only a row remains, which can be reopened by clicking. Because of the „above the content” appearance, it is less interrupting for the user. • This creative is particularly suitable for placing interactive elements. • Frequency capping: 1/user/day in open state. • Creative size: 970x250 px → 970x31 px • Appearance: under the heading on every page of the publication in super leaderboard zone 970x250 px x Leaderboard, billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

  16. Pushdown 970x90 px 970x415 px • Pushdown as an expandable ad format (from 970x90 px to 970x415 px) is perfectly suitable for brand messages • Appearance: under the heading on every page of the publication in super leaderboard zone Leaderboard, billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

  17. sidekick 300x250 px • Sidekick is an expendable IAB Rich Media Branding creative format, that pushing page content leftward, revealing large, functional canvas. 300x250 px max. 970x660 px • Sidekick can start two ways: • automatically, displayed the ad in 970x600 px for 8 seconds, frequency capping: 1/user/day. Hereafter it can be activated by clicking half page, OR • specified part of embedded creative (300x250 px or 300x600 px) by clicking • The other parts of the creative and the displayed large creative opens the landing page on click. The automatic playing of the creative is allowed. The slipping site also can be 550 px hight. Half page/filmstrip, medium rectangle „A”, billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

  18. XL layer • XL layer appears after the page loading in max. 970x550 px, which appears over the content and link to the advertiser’s landing page on click. • Frequency capping: 1/user/day automatically 970x550 px, 8 sec Billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

  19. for mobile, tablet advertisement opportunities Please contact your sales account representative! mobile browser mobile application

  20. Prices do not include appearance on seasonal sections of publications. VAT not included.CEMP Sales House reserves the right of changing rate cards. The pictures in the offer are illustrated.  The estimated datas in this offer was determined by results of gemius Online Publishers' Audit, gemius / Ipsos Audience and Adverticum NG. The informations included in the offer are the property of a CEMP SH Ltd.,  Index.hu Ltd. andKözépEurópaiMédiaésKiadóLtd. („CEMP”). Parties hereby undertake to keep all and any data and/or information constituting Trade secret strictly confidential and not to make such information public or disclose to third parties, nor to allow third persons to have access thereto unless expressly agreed to by the other Party in writing. Otherwise the recipient of the offer acknowledges the fact that Index.hu Zrt or any member of the CEMP Group has the right to ask restitution from them or the third party, in case of unauthorizedly sending  or using the  informations.

  21. sales@cemp.hu

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