1 / 6

Polaroid-Kodak

Polaroid-Kodak. Case Preparation Questions: Why has Kodak entered the instant camera business? How serious is the threat to Polaroid? What should Polaroid do?. Competitor Analysis. For each of Polaroid and Kodak: Goals Assumptions Strategic resources Stakes in the instant market

lali
Download Presentation

Polaroid-Kodak

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Polaroid-Kodak • Case Preparation Questions: • Why has Kodak entered the instant camera business? • How serious is the threat to Polaroid? • What should Polaroid do?

  2. Competitor Analysis • For each of Polaroid and Kodak: • Goals • Assumptions • Strategic resources • Stakes in the instant market • Position and motives vis a vis a battle

  3. Market Signals • What market signals were used by Kodak surrounding its entry into the instant market?

  4. Game Theory Formulation • Kodak’schoices • . Go aggressively for a large share (fight) • . Accept a modest share (dètente) • Polaroid’s choices • . Aggressively protect its dominance (fight) • . Yield Kodak a substantial piece of the market (dètente)

  5. Strategic Outcome Matrix

  6. Game Theory Analysis • Interpret Kodak’s move in terms of fight or dètente--which is it? • Analyze the options available to Kodak. What will happen if it fights? dètentes? • What choice options and potential costs/benefits are available to Polaroid now that Kodak has mode it’s move?

More Related