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Word Choice Matters. Denotation, Connotation, Euphemisms & Clichés. Denotation. Dictionary meaning No emotional attachment Basic whole meaning Neutral. Connotation. Value a word holds Emotional conveyance Can be positive or negative Implies value or judgment. Euphemisms.
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Word Choice Matters Denotation, Connotation, Euphemisms & Clichés
Denotation • Dictionary meaning • No emotional attachment • Basic whole meaning • Neutral
Connotation • Value a word holds • Emotional conveyance • Can be positive or negative • Implies value or judgment
Euphemisms • Words or phrases to make something sound less harsh, bad, or offensive • Can be unclear • Can muddy the true meaning • Can be deceptive
P.C. Terminology • Like euphemisms, can be used for good or evil • May be vague • May not convey true meaning
Idioms • A phrase that does not mean what it actually says • Under the weather • A couple of sandwiches short of a picnic • To throw in the towel
Clichés • Common or well-know phrase • Over-used • Heard it before • Life is like… Clichés
slang • In a state of constant change • Dates writing
Language is Manipulation • Advertising • Legal issues (spin) • Pass judgment • Beware the fallacy – more on those later…
Name or explain • As luck would have it • cliché
Name or explain • To get out of hand • Idiom • To allow a situation to get out of control
Name or explain • Visually impaired • PC Language • Blind
Name or explain • Kick the bucket • Euphemism • Died
Name or explain • Bonkers • Slang • Crazy
Name or explain • Correctional facility • PC Language • Prison
Name or explain • The clink • Slang • Prison
Name or explain • Firefighter, Police Officer, Flight Attendant • PC Language • Gender-Neutral terms
Name or explain • Zip • Slang • Nothing