1 / 18

Understanding Mobile Handheld Device Use and Adoption

Understanding Mobile Handheld Device Use and Adoption. 董佳雯 张馨元 陈博. An Exploratory research project IPO Model Input : user characteristics, message/task characteristics… Process ： two interacting use subprocesses of exploration and experimentation, assessment

lane-heath
Download Presentation

Understanding Mobile Handheld Device Use and Adoption

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Understanding Mobile Handheld Device Use and Adoption 董佳雯 张馨元 陈博

  2. An Exploratory research project • IPO Model Input: user characteristics, message/task characteristics… Process：two interacting use subprocesses of exploration and experimentation, assessment Output：outcome of the use process, the actual adoption decision/behaviors

  3. Inputs: Factors influencing use • Individual Characteristics -Age -Technology self-efficacy -Cultural origin • Technology Characteristics -Interface -network capabilities

  4. Inputs: Factors influencing use • Communication/Task Characteristics -Number of interacting participants -Immediacy of response desired -Volume of response desired -communication objectives • Modalities of Mobility -Traveling, wandering, and visiting

  5. Inputs: Factors influencing use • Context -Economics factors and technological infrastructure -Social factors -Critical mass

  6. The Use Process First Step • Choice of appropriate medium of communication and the level of synchronicity • Choice of extent mode, and exclusiveness of use • Adjustment of cognitive frame regarding technology

  7. The Use Process Second step • Functional Impact on functional effectiveness and efficiency and on interpersonal relationships • Psychosocial Psychosocial outcomes • Relational Changing relationships among individuals

  8. Output—adoption outcome A positive experience with the use process, reflected in favorable assessment in terms of functional, psychosocial, and relational, outcomes, influenced adoption decisions and behavior. • continuity of use over time • resource commitment

  9. Conclusion The areas of m-communication and m-commerce are promising, yet confusion is abundant. While we do not claim the findings presented here are exhaustive, we are hopeful the holistic framework presented will be valuable in advancing knowledge in the emerging area of m-communication and m-commerce.

  10. IPO model

  11. 感知的有用性 外部变量 使用的态度 使用行为意图 实际系统使用 感知的易用性 TAM Technology Acceptance Model

  12. TAM • 感知的有用性(perceived usefulness) 反映一个人认为使用一个具体的系统对他工作业绩提高的程度 • 感知的易用性(perceived ease of use) 反映一个人认为容易使用一个具体的系统的程度 • 外部变量包括系统设计特征、用户特征(包括感知形式和其他个性特征)、任务特征、开发或执行过程的本质、政策影响、组织结构等等

  13. TTF model Task-Technology Fit

  14. TTF model • 没有满足组织任务的需求会减低组织对该服务的有用性认知，同样会降低该服务的易用性认知 • 只有当信息技术的功能很好的支持组织的任务需求时，技术才会被采纳 • 考虑到技术特点如何影响技术的使用

  15. TTF model 企业短信销售服务系统

  16. TTF model

  17. TTF model

  18. THANK YOU!

More Related