Yellow Team Marketing Project

1. Yellow Team Marketing Project Matthew M. HoffmannVanny SokChristina Ley Sean Burton December 4th, 2012Principles of Marketing BUS 240-50 Professor Dr. J.W. Dottin

2. Executive Summary • Enhance the apparel category in modern pet stores today. • Glow is a luminous spray paint, made from new generation material. • It is safe for pet owners to use on their cats or dogs, while the chemicals are environmentally safe. • Providing pet owners with peace of mind during the after hours of the day. • Achievement Objective to a long-term development with the marketing mix. • Providing a Unique product.  Competitive pricing. Ø Satisfy consumers needs by providing at convenient locations. Ø Distributing the product at the most dependable and fastest way possible.

3. Product Conception How is “GLOW” unique? • Nonelectrical barriers can be exorbitant or hazardous toward cats and dogs. • “GLOW” can be fit in a purse or a small area for easy storage. • Water resistant “GLOW” can be use in any circumstances, even during a rainy night. • Easy to apply & remove, spray paint on and use our dual spray to remove the paint. • Profitable price under $7.00. • “GLOW” comes in a variety of colors to chose from.

4. SWOT Analysis • Strengths • “GLOW” will never smudges or erase. • Illuminates in the dark. • Does not need light to bounce off of it. • Easy to apply and remove from the pet’s pelt. • Works for a solid up to 5 hours. • Weaknesses • The product only works during the night. • Opportunities • Dual spray to remove the paint. • Variety of different colors. • A winter spray keeping cats and dogs warm during the fall season.

5. SWOT Analysis • Threats • Product those are competitive to our product such as: • Reflector vest • Raincoats • Winter jackets • GPS collars • Extendable leashes • Electronic fencing

6. Domestic Marketing Strategies • Target Market Segmentation Strategy • Targeting on cats and dogs’ owners. • Focusing on the consumer market: • Consumers attitude • Perceptions • Lifestyle • geographic • Production Strategy • The product is first appearance in the market. • Introduce the opportunities section of the SWOT analysis. • Introduce another product during the stage of the product life cycle to avoid the decline stage.

7. Product Cycle

8. Domestic Marketing Strategies • Pricing Strategy • Be competitive among the competition. • Stabilizes the product in order to avoid price wars. • Maintain a moderate but also maximize profit. • Listed price without tax is $6.95 per canister. • Distribution Strategy • Satisfy customers at the right time and selective locations. • Direct distribution from the manufacturer to retailers. • Intermediates distribution through aggregators like: • Petco • Dog walker businesses • Veterinarians

9. Domestic Marketing Strategies • Promotion Strategy • Using order getter and Conducting a sales contest. • Some percentage discount to first time buyers. • Door to door fly or brochures. • Social media (Facebook, Twitter, LinkedIn, etc.)

10. Research Survey for Product Potential Target Audience • Do you have any kid(s) at home? (Yes or no) • Do you walk your pet at night? (Yes or no) • Is your pet an indoor or out door animal? (Yes or no) • Do you buy apparel for your pet? (Yes or no) • What type of apparel do you buy? (Jackets, costumes, flotation vest, other) • Between what ranges in price do you spend on your pet? ($1-10, $11-20, $21-40, $41+) • What local pet store do you visit on a regular visit? (Petco, Petsmart, other)

15. Thank You!