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Who’s Buying What in Super Bowl XLII

Who’s Buying What in Super Bowl XLII. Patty Brantley Stephanie Creek. Super Bowl XLII, Feb. 3 rd on Fox -In Glendale, AZ. “The Big Game”. What is the 2 nd most exciting reason to watch the Super Bowl? Last year, 93.2 million viewers watched, which aired on CBS

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Who’s Buying What in Super Bowl XLII

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  1. Who’s Buying What in Super Bowl XLII Patty Brantley Stephanie Creek

  2. Super Bowl XLII, Feb. 3rd on Fox-In Glendale, AZ

  3. “The Big Game” • What is the 2nd most exciting reason to watch the Super Bowl? • Last year, 93.2 million viewers watched, which aired on CBS • Last year, marketers paid as much as 2.6 million for a 30 second spot • This year, Fox has received 2.7 to 3 million for 30 second ad

  4. Anheuser-Busch • Bought 7 ad spots for this year’s game • 6 of these 7 are dedicated to Bud Light • One :60 for Budweiser will feature the traditional Clydesdale mascots, and one other will focus on a responsible drinking message. • Most of the Bud Light spots will feature the now-familiar formula of men, women or animals going to great lengths to drink Bud Light.

  5. Bought 2 minutes of total ad time Will feature Justin Timberlake promoting “Pepsi Stuff” by hurtling himself through various stunts as he demonstrates how every sip of Pepsi gets consumers closer to the music and stuff they want. Continues to use celebrities for promotions (Beyonce, Britney Spears, etc.) Pepsi

  6. Victoria’s Secret • Bought one 30 second ad during the second half of the game • Will feature model Adriana Lima with a football • Using “sex appeal” to capture attention • First ad in Super Bowl since 1999 • Motivated by slow sales during Christmas, perfect timing for Valentine’s Day which is the 2nd biggest selling period of the year

  7. Frito-Lay • Bought one 60 second ad to run between the first and second quarter • Last year, Doritos ran contest asking consumers to create its Super Bowl ad • This year, Doritos invited unsigned music acts to submit an original song. Consumers voted and Doritos will air a professionally produced music video of the winning song during the Super Bowl.

  8. Conclusion • Marketers see the Super Bowl as an opportunity to increase brand awareness, and a way to promote a new/existing products • Super Bowl is one of the most viewed sporting events of the year • Don’t forget to watch!

  9. Sources • http://adage.com/superbowl08/article?article_id=122644

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