Alcohol Statistics

1. Alcohol Statistics By Nathan Dong

2. Analysis – RTD and Spirit • The constraints of this graph is between 2002 and 2011. • In the Bureau of Statistics, the values for Spirit and RTD consumption were available from 2002 and onwards • However, it was able to be used to give the audience an idea of the rising spirit consumption and our current consumers think about spirit and RTD • The requirement of this graph is to prove that spirit consumption is on the rise and the tax on RTDs may influence the rise of spirit consumption. • This graph is for RTD industry and Alcohol and Violence Lobby who want to prove that spirit consumption is on the rise

3. Design – Evaluation Criteria • The graph will be very useful against spirit consumption and it would easily persuade audience due to the simplicity of the graph and the time of the data is recent enough to be relevant to the requirement. • The RTD can use this graph to focus on spirit drinkers and make ads that can persuade them • The Alcohol and Violence Lobby group can use this graph in their advertisement and as well use it for education purpose to prevent the increasing consumption of spirits and alcohol related violence

4. Design – Solution Design

5. Design - Layout Diagram Column headings: Arial, 8pt bold, align to the right Character Data type Graph has no title on each axes The bars has different colour to compare two different data The data in the cells are numerical integer type Data in cells are Arial, 8pt and is align to the right This is the date data Data from Australian Bureau of Statistics

6. Development - Manipulation

7. Development - Manipulation Percentage between RTDs and Spirits

8. Development - Manipulation

9. Development - Manipulation

10. Development - Testing

11. Spirit and RTD report • Since the introduction of the Alco Pop tax, there is an significant drop on the consumption of RTDs. • It is likely that consumers are buying a cheaper substitute and hence a dramatic increase of spirit consumption • This statistic has made Ready To Drinks Association’s hypothesis much more stronger and a solid indication that Alco Pop tax should be lowered • This statistics also becomes a catalyst for Alcohol and Violence Lobby’s media campaign towards the increasing spirit sales. • Before the introduction of Alco Pop tax, The gap between RTDs and Alco Spirits are getting closer year after year. After the tax, spirits are outselling RTDs by around 50%

12. Analysis - Beer • The constraints were 1960-2011 • There was no data for wine, beer, spirit and RTD before 1960 • The requirement is to prove that beer sales has gone down and whether less tax on beer would improve beer sales. • The graph will look if other alcohols are increasing its consumption over the years and if beer sales are declining over few years

13. Design - Solution Design • The graph shows the progress of alcohol consumption and it useful to analyse what ways to improve sales, how is time is having effect on sales and telling the perception of beer, wine, RTD and spirits • The can help the beer industry to shift focus on wine, RTD and spirit consumers and persuade them to drink more beer. • The beer industry can make ads that can target occasional beer drinkers • Beer industry can analyse why regular drinkers are more preferring wine, RTD and spirit

15. Development - Manipulation

16. Development - Manipulation

17. Development - Testing

18. Alcohol report • Beer sales has gone down during the 1980s and 1990s, however there is no significant drop of sales during the 1990s and 2000s. • There is no doubt that wine, spirit and RTD consumption are increasing and the gap between beer and other alcohols are getting closer • It is not recommend to have beer tax lowered because there is no significant drop of consumption of beer during 1990 and onwards. • A tax on other alcohol would likely to increase the consumption of beer