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Joint UN Advocacy

UN Resident Coordinator’s Office, India Joint UN Advocacy Parliamentarians at the national level and Legislators at the States sensitized on key priority issues identified by the UN System Advocate with the media on the Millennium Development Goals and key issues identified by the UNCT

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Joint UN Advocacy

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  1. UN Resident Coordinator’s Office, India Joint UN Advocacy

  2. Parliamentarians at the national level and Legislators at the States sensitized on key priority issues identified by the UN System Advocate with the media on the Millennium Development Goals and key issues identified by the UNCT Develop common advocacy messages and products for the UN to ‘advocate in one voice’ Joint advocacy undertaken in collaboration with UNDAF Thematic Clusters Objectives

  3. 2010 – Plans: UNRCO On key issues identified by the UNCT: Advocacy with Parliamentarians : • 5 interactions with the Parliamentary Fora • 2 field visits Advocacy with Legislators • New partnerships with two Legislative Assemblies • 12 interactions with Members of Legislative Assemblies

  4. 2010 – Plans: UNRCO Joint meeting of Parliamentarians and Legislators • One joint meeting of Parliamentarians and Legislators on a key issue identified by the UN Estimated budget for advocacy with elected representatives: USD

  5. 2010 – Plans: UNRCO Capacity development of UN programme and communication colleagues for advocacy with Parliamentarians and Legislators • Two workshops in Delhi • Four workshops in the States - one workshop each in Bihar, Madhya Pradesh, Orissa and Rajasthan • Estimated budget (USD):

  6. 2010 – Plans: UNRCO Workshops with the media • Two workshops to develop capacity of state level media in two states in support of policy advocacy and/or • Workshops with the media at the district level – learning from 2009 district media workshops • Estimated budget (USD):

  7. 2010 – Plans: UNMC Publicity and awareness leading up to the 2010 MDG review Summit – a TV series on Doordarshan • 26/32 episodes on MDG related issues, examining successes and bottlenecks in service delivery of flagship schemes • Showcasing best practices, innovative processes and ventures from the field that have overcome systemic flaws; focussing on improving service delivery • Series to be externally produced by a TV production company • Budget: USD 615053 i.e., INR 2.86 crore (an approximate calculation)

  8. 2010 – Plans: UNMC Joint messaging on MDGs at the Commonwealth Games Come Out and Play… for an inclusive, peaceful, healthy and equitable world • Social advertising campaign – Sherzadi – the MDG mascot • The MDG Game – an exhibition match • Stand Up at the Stadium: A R Rahman/celebrity endorsements • Contest for brave hearts who have sports for social causes and to overcome odds that impede achievement of MDGs • MDG merchandise – sports equipment, mugs, T Shirts etc

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