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Designing a Communication Plan

Designing a Communication Plan. Goal: Widespread user adoption of SharePoint technologies within your organization. Russ Basiura Principal Consultant RJB Technical Consulting www.rjbtech.com. © 2005 RJB Technical Consulting, Inc.. All rights reserved.

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Designing a Communication Plan

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  1. Designing a Communication Plan Goal: Widespread user adoption of SharePoint technologies within your organization Russ Basiura Principal Consultant RJB Technical Consulting www.rjbtech.com © 2005 RJB Technical Consulting, Inc.. All rights reserved. This presentation is for informational purposes only. RJB Technical Consulting makes no warranties, express or implied, in this summary.

  2. Agenda • Your Vision • Your Plan • Communication Guidelines • Adoption Approach • Adoption Quick Wins

  3. Goal of Presentation • Serve as a tool for SharePoint evangelists within each organization • Provide guidelines for success based on experiences with a dozen different companies • Assumption: You already know and love SharePoint

  4. Business Needs Drive Adoption • Business Performance Management • Employee self-service • Enterprise communication and collaboration Benefits: • Better decisions • Increased productivity • Improved customer service • Automated processes • Reduced costs

  5. Critical Success Factors • Successful adoption depends not just on the design and the technology, but also on developing and implementing a plan for three critical “non-technology” components: Rollout Planning Governance • activities that you need to consider in both the launch and ongoing operations of your new solution. • processes to prepare for the roll-out and ongoing content management processes for your solution. • processes and roles for maintaining and managing the content in your team sites

  6. Your Vision – Have one • Perfect tool to organize and manage unstructured data: • Spreadsheets • Documents and Forms • Perfect place to present an organization’s structured data: • Operational Metrics • Financial Scorecards

  7. Your Plan • Define your approach. • Have a kick-off event/meeting • Plan for Training and Support • Road Map for adoption and technology • SPS and/or WSS • Web Parts • Office Integration (InfoPath, Smart Documents) • Custom Solution • Business Intelligence • Business Process Automation

  8. Communication Strategy • Leverage key executive support • Identify key knowledge managers • Identify key messages • “Speed-to-Insight”

  9. Key Messages

  10. Communication Method Examples • Break room or cafeteria poster • Conference room walls • Splash screens • Corporate or departmental meetings • Training or new employee orientations • Newsletter announcements • Department Meetings – 5 minutes on agenda • Monthly “Tips-N-Tricks” emails to site owners • Videos

  11. Adoption Approach • Mother of all Projects vs. Small victories

  12. Quick Wins • Corporate Branding • Colors and Images • Popular WSS features • Calendars • Lists (look for spreadsheets) • Discussions • Templates • Common Problems • Project Management • Document Management • Issues / Requests / Complaints

  13. Keys to Driving User Adoption • Assimilate key users first • Design the deployment to prevent duplicate content • Make it easy for content authors to add content to the portal • Make it “Fun” to use

  14. Discussion Russ Basiura Principal Consultant RJB Technical Consulting www.rjbtech.com © 2005 RJB Technical Consulting, Inc.. All rights reserved. This presentation is for informational purposes only. RJB Technical Consulting makes no warranties, express or implied, in this summary.

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