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ESTRATEGIA DE OPERACIONES Y COMPETITIVIDAD

Ing. Guillermo Corres - 2006. MODELO DE LA ESTRATEGIA DE OPERACIONES. Ing. Guillermo Corres - 2006. Mision. Ing. Guillermo Corres - 2006. Factores que influyen en la misi

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ESTRATEGIA DE OPERACIONES Y COMPETITIVIDAD

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    1. Ing. Guillermo Corres - 2006 ESTRATEGIA DE OPERACIONES Y COMPETITIVIDAD

    2. Ing. Guillermo Corres - 2006 MODELO DE LA ESTRATEGIA DE OPERACIONES

    3. Ing. Guillermo Corres - 2006 Mision You might ask students to prepare for class by visiting several company web sites, and, for each company: locating the company mission, and printing a copy of the mission to bring to class. The students should also be asked to, if possible, determine the strategy used by the company to achieve its avowed mission. You might even ask that a student finding a mission statement that they believe of special interest, bring a copy of the statement on a transparency. You might begin the class by asking students why a company’s mission is so important. Does it really convey important information, or is it, as some cynics might claim, simply an expression of wishful thinking? Among other benefits, the mission provides an “umbrella” under which decisions should be made. This may be especially useful for a global enterprise. If the students have obtained the mission statements of companies with which they are familiar, you might ask if their perception of the company suggests that it is fulfilling it published mission. If the answer is “No,” ask what suggests otherwise. You might ask students to prepare for class by visiting several company web sites, and, for each company: locating the company mission, and printing a copy of the mission to bring to class. The students should also be asked to, if possible, determine the strategy used by the company to achieve its avowed mission. You might even ask that a student finding a mission statement that they believe of special interest, bring a copy of the statement on a transparency. You might begin the class by asking students why a company’s mission is so important. Does it really convey important information, or is it, as some cynics might claim, simply an expression of wishful thinking? Among other benefits, the mission provides an “umbrella” under which decisions should be made. This may be especially useful for a global enterprise. If the students have obtained the mission statements of companies with which they are familiar, you might ask if their perception of the company suggests that it is fulfilling it published mission. If the answer is “No,” ask what suggests otherwise.

    4. Ing. Guillermo Corres - 2006 Factores que influyen en la misión One can obviously discuss the impact of each of these factors on a company mission. An alternative is to have each student take a company mission and identify the connection to each of the factors. In particular, ask students if the connection is uni- or bi-directional, i.e., “The environment within which a company operates may impact its mission, can the mission also impact the environment?”One can obviously discuss the impact of each of these factors on a company mission. An alternative is to have each student take a company mission and identify the connection to each of the factors. In particular, ask students if the connection is uni- or bi-directional, i.e., “The environment within which a company operates may impact its mission, can the mission also impact the environment?”

    5. Ing. Guillermo Corres - 2006 Visión You might ask students to prepare for class by visiting several company web sites, and, for each company: locating the company mission, and printing a copy of the mission to bring to class. The students should also be asked to, if possible, determine the strategy used by the company to achieve its avowed mission. You might even ask that a student finding a mission statement that they believe of special interest, bring a copy of the statement on a transparency. You might begin the class by asking students why a company’s mission is so important. Does it really convey important information, or is it, as some cynics might claim, simply an expression of wishful thinking? Among other benefits, the mission provides an “umbrella” under which decisions should be made. This may be especially useful for a global enterprise. If the students have obtained the mission statements of companies with which they are familiar, you might ask if their perception of the company suggests that it is fulfilling it published mission. If the answer is “No,” ask what suggests otherwise. You might ask students to prepare for class by visiting several company web sites, and, for each company: locating the company mission, and printing a copy of the mission to bring to class. The students should also be asked to, if possible, determine the strategy used by the company to achieve its avowed mission. You might even ask that a student finding a mission statement that they believe of special interest, bring a copy of the statement on a transparency. You might begin the class by asking students why a company’s mission is so important. Does it really convey important information, or is it, as some cynics might claim, simply an expression of wishful thinking? Among other benefits, the mission provides an “umbrella” under which decisions should be made. This may be especially useful for a global enterprise. If the students have obtained the mission statements of companies with which they are familiar, you might ask if their perception of the company suggests that it is fulfilling it published mission. If the answer is “No,” ask what suggests otherwise.

    6. Ing. Guillermo Corres - 2006 Estrategia

    7. Ing. Guillermo Corres - 2006 MARCO DE REFERENCIA PARA LA ESTRATEGIA DE OPERACIONES

    8. Ing. Guillermo Corres - 2006 MODELO DE PLANEACION ESTRATEGICA DE LAS OPERACIONES EVALUACION DEL AMBIENTE

    9. Ing. Guillermo Corres - 2006 MAPA ESTRATEGICO

    10. Ing. Guillermo Corres - 2006 LAS TRES ESTRATEGIAS GENÉRICAS

    11. Ing. Guillermo Corres - 2006 Contribución de OM a la estrategia Students can be asked to add to the list of examples shown in this slide. You might also ask students whether OM can contribute in similar ways in all industries. Students can be asked to add to the list of examples shown in this slide. You might also ask students whether OM can contribute in similar ways in all industries.

    12. Ing. Guillermo Corres - 2006 10 decisiones estratégicas de OM Planificación de bienes y servicios. Calidad. Planificación del proceso y de la capacidad. Localización. Organización. Recursos humanos y diseño del trabajo. Compras. Inventario. Programación. Mantenimiento. This slide simply introduces the 10 decisions. You may not wish to do more than “define” the decision area and give one or two examples. This slide simply introduces the 10 decisions. You may not wish to do more than “define” the decision area and give one or two examples.

    13. Ing. Guillermo Corres - 2006 Estrategia de operaciones de dos empresas farmacéuticas

    14. Ing. Guillermo Corres - 2006 Estrategia de operaciones de dos empresas farmacéuticas

    15. Ing. Guillermo Corres - 2006 Estrategia de operaciones de dos empresas farmacéuticas

    16. Ing. Guillermo Corres - 2006 Mapa de actividades de la ventaja competitiva de bajo coste de la Southwest Airlines

    17. Ing. Guillermo Corres - 2006 Mapa de actividades de la ventaja competitiva de bajo coste de la Southwest Airlines

    18. Ing. Guillermo Corres - 2006 Mapa de actividades de la ventaja competitiva de bajo coste de la Southwest Airlines

    19. Ing. Guillermo Corres - 2006 Mapa de actividades de la ventaja competitiva de bajo coste de la Southwest Airlines

    20. Ing. Guillermo Corres - 2006 Mapa de actividades de la ventaja competitiva de bajo coste de la Southwest Airlines

    21. Ing. Guillermo Corres - 2006 Mapa de actividades de la ventaja competitiva de bajo coste de la Southwest Airlines

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