European Cooperation Day 2012 Sharing borders, growing closer

1. European Cooperation Day 2012 Sharing borders, growing closer A joint success story!

2. E European Cooperation Day 21 September 2012 (and surrounding days) A campaign to celebrate the achievements of European Territorial Cooperation Coordinated by the INTERACT Programme

3. Conception • Original idea by ETC programmesfrom all strands (May 2011) • Voluntary participation: open to all ETC, IPA CBC and ENPI CBC programmes • Design of the campaign by INTERACT together with volunteer programmes (name, format, logo, slogan, etc) • Joint approach to all events, variety of actions throughout Europe

4. Facts and figures • 70 programmes organised events • 42 Cross-border programmes (out of 53) • 7 Transnational programmes (out of 13) • 2 Networking programmes (out of 4) • 8IPA CBC programmes (out of 10) • 11 ENPI CBC programmes (out of 13) • = 79% of all programmes! • 281 local events across Europe • Events took place in 36 countries • Albania Austria Belarus Belgium Bulgaria Croatia Cyprus Czech Republic • Denmark Estonia Finland France Germany Greece Hungary Ireland Italy Latvia • Lithuania Luxembourg Malta Moldova Netherlands Norway Poland Portugal Romania Russia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom

5. European Cooperation Day Visual Identity • Designed Items: • Logo + Slogan • Style Guide • Stationary • Rollup Banner • PPT Templates • Produced Items: • T-Shirts • Flyers • Postcards • Posters • Rollup

6. Institutional support MEP Marie-Thérèse Sanchez-Schmid: “I am very happy that the achievements of cooperation between European regions have been honoured through the European Cooperation Day campaign“ At European Cooperation Day’s Kick-off at the European Parliament with Commissioner Hahn and MEPs Commissioner Johannes Hahn: “I am delighted that this first ever celebration of territorial cooperation is taking place”

7. Institutional support Committee of the Regions edited and disseminated a catalogue of European Cooperation Day actions, as “local events” of the Open Days 2012

8. Highlight events • Race between a Lithuanian horse, Belarusian tractor, a Polish “Maluch” car, a Latvian ambulance and a Russian “Volga” • Swimming marathon between Greece and Albania • Classical concert in a cross-border cave between Hungary and Slovakia • Bus tour for journalists and politicians in Latvia • Press conference on a boat in Budapest • Puppet theatre for children in Valencia • Cross-border football match Finland-Russia • Graffiti art between France and Spain or at the airport in Larnaca (Cyprus) • Photo competitions

9. This was European Cooperation Day!

10. European Cooperation Day in the media… National Media Press: 196 Regional Media Press: 466 National TV: 41 Regional TV: 73 National Radio: 34 Regional Radio: 89 European Media: 5 Other Media (blogs): 1063

11. … on the web Video trailer in 8languages, watched7040times online Of which 53 liked it/no negative scores Click to watch! 72443 Watched the video at events across Europe More than 80.000 TV viewers

12. Dedicated website: www.ecday.eu Click to watch!

13. The website

14. In social media…

15. Viral reach and demographics Facebook

16. 167 204 @cooperationday #ecday 167 104 204 TWEETS RETWEETS MENTIONS 104 Twitter

17. 8 uploads, 35 favourites

18. What’s next for INTERACT? • The Campaign will be repeated on 21 September 2013! • Most of the programmes plan to participate again • Even better in advance planning: improved media strategy and more cooperation with ETC stakeholders and with EU partners www.ecday.eu European Cooperation Day 2012 is co-financed by the Euroepan Regional Development Fund (ERDF) interact@interact-eu.net www.interact-eu.net