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European Expansion October 2006. v01.03. Agenda. Our Solution: myCitadel Wallet Rapid Transfer What is it? The consumer experience – La Caixa European Expansion Marketing Support Performance Pricing Why Us?. Strategic Objective. To provide merchants and consumers with
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Agenda • Our Solution: myCitadel Wallet • Rapid Transfer • What is it? • The consumer experience – La Caixa • European Expansion • Marketing Support • Performance Pricing • Why Us?
Strategic Objective To provide merchants and consumers with the quickest, most feature rich, payment solutions in Europe.
What is myCitadel Wallet? • Multiple deposit methods such as ACH, EFT, bank transfers, credit card, and PIN debit card, Rapid Transfer • Multi-lingual such as English, Spanish, French, German, Turkish, Simplified and Traditional Chinese • Compatible with multiple currencies such as USD, CAD, EUR, or GBP • Easy Sign up for a free account • Have guaranteed funds for your customers so they can have instant access to your service • A robust API that seamlessly integrates with your web site and back office system • Fast and free payouts to save time and costs and virtually no charge backs* • Get access to a growing user base with thousands of active online users
What is myCitadel Rapid Transfer? • A near real-time bank transfer (5 min) option for myCitadel Wallet customers located in Europe • Designed specifically for our European customers • Uses intra-bank transfer technology
Transaction reference – you will need information on this page later Click this to go to the bank’s homepage La Caixa’s hours of operation
Select myCitadel Bank account Deposit Amount (comma 1,49) Your Wallet number La Caixa consumer transaction detail page
Rapid Transfer information needed to make the bank transfer La Caixa’s hours of operation
Security Check Process Bank Transaction Summary Page
Update Your Wallet Page Go Back To Your Wallet Page and Click “Account Summary” to Update
UK • Barclays • NatWest RBS • HSBC • Lloyds • Halifax Bank of Scotland • Turkey • Garanti • Finans Bank • AK Bank • Is Bank • Spain • La Caixa • BBVA • Santandar • BankInter • Bank Caja • Caja Madrid • Germany • Deutsche Bank • Commerzbank • Hypovereinsbank • Dresdner • Poland • PKO • Banka Pekao • Bank BPH • ING Bank Slaski • Sweden • SEB • Nordea Which Countries & Banks is Rapid Transfer Available?
Which Countries & Banks is Rapid Transfer Available? (continued) • Italy • Banca Intessa • Uni Credito Italiano • San Paolo IMI • MPS • Banco Di Roma • France • Paribas • Credit Agricole • Credit Lyonaise
Other Countries In The Queue • Western and Central Europe • Ireland • Austria • Switzerland • Netherlands • Belgium • Northern Europe • Denmark • Norway • Finland • Eastern Europe • Hungary • Czech Republic • Romania • Bulgaria • Ukraine • Southern Europe • Italy • Portugal
The common thread across both of our marketing objectives is to build upon our reputation as providing the best in experience, service and value. We work with you
Partner Marketing with You • Objective: Worked with UltimateBet (UB) to promote a SecureSwipe to the the UB users and sponsor an UB Aruba Tournament • Action: Increased inquiries, usage and orders for SecureSwipe. • Result: SecureSwipe average deposit increased from $150 to $200; over 400 orders for Secure Swipe (expected 100), over 500 participants in less than 2 weeks.
3rd Party Sponsorship Marketing • Objective: Be known as the leaders in Payment Method advice and expose the numerous ways and advantages of myCitadel Wallet • Action: Increased inquiries about myCitadel and its products (ie. Secure Swipe) • Result: 10% increase in signups on a weekly basis
Podcast Sponsorship Marketing • Objective: To create awareness to the online poker players of what and who myCitadel is. To promote Secure Swipe. • Action: Numerous discussions about myCitadel in the forums • Result: Numerous request for a myCitadel Secure Swipe
Objective: Working with our 3rd party relationships, we help drive new and existing customers to our co-branded poker tournament Action: This has been proposed and we are currently waiting for a confirmation to move forward Results: TBD Tri-Partnering Program
Customer Contest Retention Every quarter, myCitadel will be running a contest to help and encourage transactions to the users gaming account. This contest has generated over 100,000 entries in just over a month
Forum Monitoring & Participation • Personal interaction with players in the online sports betting, poker and casino • Answering questions regarding deposits, withdrawals, and payment methods • Notifying our audience on new features of myCitadel Wallet such as SecureSwipe, Instantly Available and Express Pay • Create new topics and threads for tips and advice for use of e-wallets • Participate on Twoplustwo.com, cardplayer.com, EOG, PocketFive.com, Google groups.
One automated interface to multiple payment methods, countries and banks Reporting rich in functionality Provides KYC, risk management, limits, etc Multi-language and multi-currency 24x7x365 merchant and consumer support Reliable secure technology Unique Rapid Transfer providing near real time transfers Competitive pricing model Marketing support Active, merchant led development Trusted industry leading payments company Listed, financially transparent company European and Canadian based FSA regulation process almost completed PCI compliant Experienced, committed staff Dedicated, knowledgeable customer support team Experts in payments for the gambling sector Why you should use US? myCitadel Wallet Citadel Commerce