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Jack Robb, VP of Revenue jrobb@cnhi - 205 298 - 7123 Courtney Chojnacki

Media Xchange NAA Conference 2009. Jack Robb, VP of Revenue jrobb@cnhi.com - 205 298 - 7123 Courtney Chojnacki Courtneyc@cnhi.com - 405-474-1898 Nationalads@cnhionline.com 205-298-7504. About CNHI. 150 Location Market Areas.

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Jack Robb, VP of Revenue jrobb@cnhi - 205 298 - 7123 Courtney Chojnacki

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  1. Media Xchange NAA Conference 2009 Jack Robb, VP of Revenue jrobb@cnhi.com - 205 298 - 7123 Courtney Chojnacki Courtneyc@cnhi.com - 405-474-1898 Nationalads@cnhionline.com 205-298-7504

  2. About CNHI 150 Location Market Areas Founded in 1997, CNHI's newspapers, television stations, web sites and niche publications serve more than 150 communitiesthroughout the United States.

  3. Headquarters Daily Newspaper Non-Daily Newspaper TV Station 89 Daily Newspapers 945,739 Circulation 45 Weekly Newspapers 130,040 circulation 125 Websites 35 Shoppers - 480,475 circulation 55 TMC Publications 723,799 circulation 70 City Magazines - 450,000 Other Interests/ Investments Commercial Printing 1 Outdoor Advertising 2 Full Service Ad Agencies 4 Television Stations Current Operations Northeast 16 Daily Newspapers 5 Weekly Newspapers 23 Daily Newspapers 7 Weekly Newspapers Midwest 50 Daily Newspapers 33 Weekly Newspapers South

  4. CNHI 2009 City Magazine Rates

  5. Cnhi newspapers Across the US overlayed with your customers Customer Focused • Deep coverage intelligence of markets • - Search able database of publication markets by zip code • Demographics & Psychographic profiles with publications • Leverage Nielsen Claritas data to target potential markets • Identify store locations within publication’s zip market • Target customer profile that match reader profiles • All Daily & Weekly Newspapers have websites • Common platform for all • newspaper web sites

  6. Northeast Midwest Headquarters Daily Newspaper Non-Daily Newspaper TV Station Red – Not Currently Using Blue – Currently Advertising Within 20 Miles of all cnhi site locations, there is a Radio Shack store! 23 Daily Newspapers 11 Currently Using 7 Potential to Use 7 Weekly Newspapers 1 Currently Using 16 Daily Newspapers 10 Currently Using 4 Potential to Use 5 Weekly Newspapers Current Advertising South 50 Daily Newspapers 32 Currently Using 7 Potential to Use 33 Weekly Newspapers 4 Currently Using 5 Potential to Use 63 cnhi publications have Radio Shack store in immediate market area Radio Shack currently advertises in 20 cnhi publications 43 cnhi publications with Radio Shack store in immediate market, not currently advertising in newspaper

  7. Potential Markets for Advertising 43 CNHI markets not currently advertising in that have a Radio Shack in the immediate market. Daily Newspapers Americus, GA - Americus Times Recorder Cordele, GA - Cordele Dispatch Thomasville, GA - Thomasville Times Enterprise Tifton, GA - The Tifton Gazette Valdosta, GA - The Valdosta Daily Times Glasgow, KY - Glasgow Daily Times Somerset, KY - Commonwealth Journal Laurel, MS - Laurel Leader – Call Tarboro, NC - The Daily Southerner Chickasha, OK - Chickasha Express Star McAlester, OK - McAlester News – Capital Norman, OK - The Norman Transcript Stillwater, OK - The Stillwater News Press Cleburne, TX - Cleburne Times Review Corsicana, TX - Corsicana Daily Sun Gainesville, TX - Gainesville Daily Register Mineral Wells, TX - Mineral Wells Index Palestine, TX - Palestine Herald – Press Weatherford, TX - Weatherford Democrat Fairmount, WV - The Times - West Virginian Weekly Newspapers Gardendale, AL - The North Jefferson News Live Oak, FL - Suwannee Democrat Morehead, KY - Morehead News Albemarle, NC - Stanly News and Press Asheboro, NC - The Randolph Guide Gun Barrel City, TX - Cedar Creek Pilot South 20 Daily Newspapers 146,703 Circulation 6 Weekly Newspapers 28,841 Circulation Daily Newspapers Clinton, IA - Clinton Herald Danville, IL - Commercial News Mount Vernon, IL - Mt. Vernon Register News Greensburg, IN - Greensburg Daily News Jeffersonville, IN - The Evening News New Albany, IN - The Tribune Midwest 9 Daily Newspapers 97,514 Circulation 2 Weekly Newspapers 5,738 Circulation Washington, IN - Washington Times Herald Mankato, MN - Mankato Free Press Ashtabula, OH - The Star Beacon Weekly Newspapers Knoxville, IA - Knoxville Journal Express Zionsville, IN - The Zionsville Times Sentinel Johnstown, PA - Johnstown Tribune Democrat Sharon, PA - The Herald Daily Newspapers Medina, NY - The Journal - Register Niagara Falls, NY - Niagara Gazette Oneonta, NY - The Daily Star Northeast 5 Daily Newspapers 95,250 Circulation

  8. Current Markets Using for Advertising Daily Newspapers Corbin,KY - Times Tribune Meridian, MS - The Meridian Star Ada, OK - The Ada Evening News Claremore, OK - Claremore Daily Progress Muskogee, OK - The Muskogee Phoenix Pryor, OK - Pryor Daily Times Jacksonville, TX - Jacksonville Daily Progress South 9 Daily Newspapers 85,876 Circulation 1 Weekly Newspapers 8,246 Circulation Port Arthur, TX - The Port Arthur News Bluefield, WV - Bluefield Daily Telegraph Weekly Newspapers Crossville, TN - Crossville Chronicle 20 CNHI markets currently advertising in that have a Radio Shack in the immediate market. Daily Newspapers Anderson, IN - The Herald Bulletin Goshen, IN - The Goshen News Logansport, IN - The Pharos–Tribune Rushville, IN - Rushville Republican Terre Haute, IN - The Tribune Star Traverse City, MI - Traverse City Record – Eagle Midwest 6 Daily Newspapers 102,539 Circulation Northeast 3 Daily Newspapers 60,355 Circulation Daily Newspapers Plattsburgh, NY - Press – Republican New Castle. PA - New Castle News Sunbury, PA - The Daily Item

  9. Online National Program Courtney Chojnacki Courtneyc@cnhi.com - 405-474-1898 Nationalads@cnhionline.com 205-298-7504

  10. CNHI Offers & Media Strategy • Over 125 Media Websites • Over 64 Million Monthly Impressions • Over 7.8 Million Monthly Unique Visitors • 21 States with continued growth • CNHI is unique because we have all 125+ newspaper websites on one web platform One ad delivery system across the entire network • Consistent ad placement, IAB standard sizes, content and page layouts One ContactOne BuyOne Invoice

  11. Demographics Site Visitor Demographics • Gender • 56% Female - 44% Male • Age Range • 16% Age 19-34 • 45% Age 35-55 • 38% Age 56+ • 81% Homeowners • 65% College Educated • 49% Household Income Over $50K • 52% Job Seekers • 49% Real Estate Seeker Belden Research

  12. Monthly Page Impressions

  13. Capabilities & Technical Specifications • 728 x 90 Leaderboard • 160 x 600 Skyscraper • 300 x 250 Rectangle • 720 x 300 Pop Under • 800 x 600 Transition (interstitial) • 234 x 60 Banner • Flash/JPEG • File sizes up to 30 K • All types of Rich Media • Corner Peels • Sliding Billboards • Loopable - Infinite • Max 100% Rich Media Impressions Allowed • In-Banner Video Available • Streaming Video Available • :15 or :30 Video Allowed • Lead Time - 2 Business days if creative is already prepared

  14. Portfolio • Partners • Products • Banner Ads • Weather Sponsor • Microsites - Metro • Employment - Monster • Automotive - AutoConx • Real Estate - Zillow • Business Marquee • Legacy Obits • Celebrations • Gadzoo Pets • Town Calendar - eviesays

  15. Next Steps . . . • Open to new or different size web campaigns • Section Sponsorship opportunities • Bring us any new idea your client wants and we will work with you to implement

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