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CENTRAL AMERICA: YOUR NEAREST PRODUCTION SITE TO BOTH NORTH AMERICA AND EUROPE!

CENTRAL AMERICA: YOUR NEAREST PRODUCTION SITE TO BOTH NORTH AMERICA AND EUROPE!. Edwin Smit 15th of October 2008 Director Ideas Amsterdam. ‘Ease of Doing Business’ Indicator. 17 key aspects . Score: (1) weak (2) regular (3) good (4) excellent.

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CENTRAL AMERICA: YOUR NEAREST PRODUCTION SITE TO BOTH NORTH AMERICA AND EUROPE!

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  1. CENTRAL AMERICA:YOUR NEAREST PRODUCTION SITE TO BOTH NORTH AMERICA AND EUROPE! Edwin Smit 15th of October 2008 Director Ideas Amsterdam

  2. ‘Ease of Doing Business’ Indicator

  3. 17 key aspects Score:(1) weak(2) regular(3) good (4) excellent

  4. Business Ideavelopment Chart Strong Growth Business Competitiveness Introduction Maturity Decline Weak 0% 16,6% 100% Market share per country of total Central American exports(2006)

  5. Business Oportunities – target groups STRONG STRONG Business competitiveness Business competitiveness WEAK WEAK 0% 16,6% 100% 0% 16,6% 100% Market share per country of total Central American exports (2006) Market share per country of total Central American exports (2006) Investors:green Importers:yellow Exporters:blue

  6. BIC – Costa Rica STRONG Growth Processed fruits & vegs Pre-finished pot plants Pineapple Cut flowers Vegetables (others) Business competitiveness Young plants Foliage Introduction Maturity Mango Vegetables (to/cu/pe/eg)*) Watermelon Melon Banana Decline WEAK 0% 16,6% 100% Market share COSTA RICA of total Central American exports (2006)

  7. BIC – El Salvador Processed fruits & veget Pre-finished pot plants Pineapple Cut flowers Vegetables (other) Young plants Vegetables (to/cu/pe/eg)* Foliage Melon Mango Watermelon STRONG Growth Business competitiveness Introduction Maturity Decline WEAK Banana 0% 16,6% 100% Market share EL SALVADOR of total Central American exports (2006)

  8. BIC - Guatemala STRONG Growth Pre-finished pot plants Vegetables (to/cu/pe/eg)*) Foliage Vegetables (others) Pineapple Cut flowers Mango Processed fruits & veget Business competitiveness Young plants Introduction Maturity Watermelon Melon Banana Decline WEAK 0% 16,6% 100% Market share GUATEMALA of total Central American exports (2006)

  9. BIC - Honduras STRONG Growth Pre-finished pot plants Cut flowers Pineapple Vegetables (other) Melon Business competitiveness Young plants Foliage Introduction Maturity Processed fruits & veget Vegetables (to/cu/pe/eg)*) Watermelon Mango Banana Decline WEAK 0% 16,6% 100% Market share HONDURAS of total Central American exports (2006)

  10. BIC - Nicaragua Finishedpotplants Mango Pineapple Vegetables (other) Foliage Banana Vegetables (to/cu/pe/eg)*) Watermelon Melon Young plants STRONG Growth Business competitiveness Introduction Maturity Processed fruits & veget Decline WEAK Cut flowers 0% 16,6% 100% Market share NICARAGUA of total Central American exports (2006)

  11. BIC - Panama Finished pot plants Cut flowers Pineapple Vegetables (other) Mango Young plants Watermelon Foliage Melon Banana STRONG Growth Business competitiveness Vegetables (to/cu/pe/eg)* Introduction Maturity Processed fruits & veget Decline WEAK 0% 16,6% 100% Market share PANAMA of total Central American exports (2006)

  12. BIC – Central America strong Growth Nicaragua Costa Rica Panama Business competitiveness El Salvador Introduction Maturity Guatemala Honduras Decline weak 0% 16,6% 100% Market share per country of total Central American exports (2006)

  13. Conclusions

  14. Strategic Allies Knowledge on a production level Knowledge on a marketing - sales level Finance Access to high-tec supplies and services -> Need for omnipotent strategic allies!

  15. Central America! Huge geografic potential The region ‘does not sell itself as a region’ Therefore: little interest from foreign companies for Central America (countries are too small to justify active export policies)

  16. Upcoming Events

  17. March 2009 Agricultural Trade Mission Guatemala – Costa Rica • Status: Confirmed ! • To be organized by Magnifiq and Ideavelop • Focus at the ornamental sector • A visit to and a matchmaking program during the Agritrade • Minimum of 12 Dutch participants

  18. September 2009 Agricultural Trade Mission Nicaragua – Honduras - Guatemala • Status: still to be approved by the EVD • To be combined with a mission of Dutch mayors to Nicaragua • To be organized by LEI, Magnifiq and Ideavelop • Fruits and Vegetables • Minimum of 15 Dutch participants

  19. October 2009 Central American participation to Hortifair 2009 • - Status: still to be approved • Focus on the region, not on individual countries • Importance of having exchange of events; not only • Dutch events in Central America • Great political importance (unification of Central America) • To be organized by Magnifiq, Ideavelop and the 6 Central • American countries • - Sectors: Fruits, Vegetables and Ornamentals

  20. March 2010 Business Meetings Guatemala and Costa Rica • - Status: Confirmed ! • Focus on the region, not on individual countries • Importance of having exchange of events; not only • Dutch events in Central America • To be organized by Magnifiq, Ideavelop and the 6 Central • American countries • Fruits, Vegetables and Ornamentals • Minimum of 20 Dutch participants

  21. All presentations of this seminar can be found on:www.ideavelop.biz/events.html Thank you very much and see you in Central America!

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