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Jonathan Pooley : 565 071 511 Ryan Rumo : 557 990 900 Stephanie Frost: 567 075 502 Candice Hall: 565

Dream Team. Case 8: Extended Warranties. Section 1. Jonathan Pooley : 565 071 511 Ryan Rumo : 557 990 900 Stephanie Frost: 567 075 502 Candice Hall: 565 288 693. Target Market Strategies. Social Networking Resource Developing. Target Market. Males ages 20-45

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Jonathan Pooley : 565 071 511 Ryan Rumo : 557 990 900 Stephanie Frost: 567 075 502 Candice Hall: 565

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  1. Dream Team Case 8: Extended Warranties Section 1 Jonathan Pooley: 565 071 511 Ryan Rumo: 557 990 900 Stephanie Frost: 567 075 502 Candice Hall: 565 288 693
  2. Target Market Strategies Social Networking Resource Developing
  3. Target Market Males ages 20-45 Male market size 5,922,270 Females ages 35-65 Female market size 7,140,382 Total market size 13,062,652 Source: Statistics Canada, 2009
  4. Expected Target Market Penetration TMP = Market Share x Minimum Buy-in = ((139/200)x0.35)x(0.05) =1.22% Assumptions # of Future shop stores: 139 # of Future shop & Best Buy Stores: 200 Group Market Share: 35% Target Market Size: 13,062,652 Minimum Credit Card Sales: 5%
  5. Expected Profit Note: Expected profit will be higher than stated, as unrealistically conservative credit repayment stats were used in the calculations
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