Assignments Turned In Planning and Writing of Business Messages Team Project: Timeline Quiz

1. Topics for Week 3 • Assignments Turned In • Planning and Writing of Business Messages • Team Project: Timeline • Quiz

2. Planning Business Messages

3. Business Messages Purposeful Audience-Centered Efficient

4. Analyze Situation Revise Adapt to the Audience Gather Information Produce Select Medium Proofread Compose the Message Get Organized Distribute Three-Step Writing Process AIMO Planning Writing Completing

5. Define Your Purpose AIMO • Ask specific questions to identify purpose: • What observable, specific outcome(s) do I want? • What will success look like? Collaborate and promote goodwill Inform employees or customers Persuade

6. Will anything change? • Is the purpose realistic? • Is the timing right? • Is the purpose acceptable? Analyze Your Purpose AIMO

7. Primary members Knowledge Level Size and location Expectations Composition Probable reaction Analyze Your Audience AIMO

8. Example of Audience Analysis

9. Activity: Audience Analysis In groups of 3. . . . • Receive assignment on page 68. • Complete activity to analyze audiences: • Who is my audience? • What is my audience’s attitude toward the subject? • What does my audience need to know? • Identify a spokesperson to report out.

10. Activity: Your Team’s Audience In your project teams, identify the following for your audience: • Mission and goals • Customers – who are they and what are their needs/expectations • Primary areas of concern/focus • Probable reaction/concerns to your persuasion • What information they need to know about your subject to be persuaded

11. Analyze Situation Revise Adapt to the Audience Gather Information Produce Select Medium Proofread Compose the Message Get Organized Distribute Three-Step Writing Process AIMO Planning Writing Completing

12. Gathering Information Company documents and reports AIMO Viewpoints/input from others Internet/electronic databases Business books Interviews Brainstorming Survey Periodicals Expectation for Team Project: Each team needs to use at least three different types of research and have at least five research entries.

13. Analyze Situation Revise Adapt to the Audience Gather Information Produce Select Medium Proofread Compose the Message Get Organized Distribute Three-Step Writing Process AIMO Planning Writing Completing

14. Select the Right Medium AIMO Oral Media Written Media

15. Telephone Calls Voice Mail Teleconferencing and Meeting Online Videotapes and DVDs Electronic Documents Faxes and E-mail Instant Messaging Websites, Blogs and Podcasts Electronic Media Global Communication

16. Analyze Situation Revise Adapt to the Audience Gather Information Produce Select Medium Proofread Compose the Message Get Organized Distribute Three-Step Writing Process AIMO Planning Writing Completing

17. Sequencing Messages AIMO Direct Approach Indirect Approach Audience Reaction Message Length Message Type

18. Direct Approach Direct Approach Organizing Business Messages Main idea comes first followed by details and explanations

19. Direct Approach

20. Indirect Approach Indirect Approach Explanation precedes main idea Organizing Business Messages

21. Indirect Approach

22. Activity: Choosing the Approach In pairs. . . • Receive assignment on page 69. • Complete the activity, identifying the most appropriate approach (direct or indirect). • Identify a spokesperson to report out.

23. Writing Business Messages

24. Analyze Situation Revise Adapt to the Audience Gather Information Produce Select Medium Proofread Compose the Message Get Organized Distribute Three-Step Writing Process AC Planning Writing Completing

25. Adapt to the Audience AC Sensitivity Relationships Style and Tone

26. Audience Sensitivity AC Adopt a “You” Attitude Demonstrate Business Etiquette Emphasize the Positive Use Bias-Free Language

27. The “You” Attitude AC Speak in terms of what the audience can do or needs to do.

28. The “You” Attitude

29. Activity: Using the “You” Attitude In pairs. . . • Receive assignment on page 94. • Complete activity, identifying revisions to ineffectively written statements. • Write effectively written statements. • Identify a spokesperson to report out.

30. Emphasize the Positive Inform readers of what can be done instead of what cannot be done. AC

31. Emphasize the Positive: the Power of Words Instead of This Use This • Cheap Merchandise • Fake • Used Cars • Failing • Elderly Person • Pimples and Zits • Bargain Prices • Imitation or faux • Resale Cars • Underperforming • Senior Citizen • Complexion Problems

32. Activity: Emphasizing the Positive In pairs. . . • Receive assignment on page 94. • Complete activity, identifying revisions to ineffectively written statements. • Write effectively written statements. • Identify a spokesperson to report out.

33. A Strong Audience Relationship AC Establish Your Credibility Build the Company’s Image

34. Straightforward Easy to Understand Conversational Writing in Plain English AC

35. Activity In groups of 3 people. . . • Review the example of a business message. • Discuss the following: • purpose • primary audience • readability • Critique the following: • conversational, yet professional • positive, familiar language • inclusive language • Identify spokesperson to report out.

36. Word Choice Sentences Paragraphs Composing the Message AC