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REFRAMING Getting Human Needs On the National Radar Screen

REFRAMING Getting Human Needs On the National Radar Screen. You Say…They Hear.

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REFRAMING Getting Human Needs On the National Radar Screen

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  1. REFRAMINGGetting Human Needs On the National Radar Screen National Human Services Assembly 2014

  2. National Human Services Assembly 2014

  3. National Human Services Assembly 2014

  4. National Human Services Assembly 2014

  5. National Human Services Assembly 2014

  6. National Human Services Assembly 2014

  7. You Say…They Hear • You say…Weare failing to do right by children and youth. Child poverty, youth homelessness, juvenile delinquency, and other complex challenges threaten the health and well-being of the next generation. Isn’t it time to invest more? National Human Services Assembly 2014

  8. National Human Services Assembly 2014

  9. National Human Services Assembly 2014

  10. Reframing Tobacco • Smoking: Old Frame • Choice/Freedom • Individuals • Drug addiction/personal vice • Parents’ responsibility • Teens’ bad behavior • Vital industry • Protection: ‘Just say no’ • Smoking: Reframed • Defective Product • Big Tobacco • Manipulation of addiction • Government responsibility • Big $ in politics/corruption • Deviant industry • Protection from advertising CHANGE BEHAVIOR CHANGE PUBLIC POLICIES National Human Services Assembly 2014

  11. Steps to Reframing an Issue Test & Validate • Problem • Map the Gaps • Defining Metaphors and Values • Test Tools • Messages and Toolkits • Disseminate and Integrate • Structure Reinvention Sector Mobilization We are here National Human Services Assembly 2014

  12. Reframing to Reinvention National Human Services Assembly 2014

  13. Contact: • Irv Katz • President & CEO • irv@nassembly.org • Bridget McCabe • Project Manager • bmccabe@nassembly.org National Human Services Assembly 2013

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