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JFA Briefing 22 nd February 2011 David Vieira Head of Marketing

JFA Briefing 22 nd February 2011 David Vieira Head of Marketing. Agenda . Overview of Jersey Finance 2010 highlights 2011 strategy 2011 technical plans 2011 marketing plans. Jersey Funds Association Briefing | 22 nd February 2011. Jersey Finance Remit and Activity.

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JFA Briefing 22 nd February 2011 David Vieira Head of Marketing

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  1. JFA Briefing22nd February 2011 David VieiraHead of Marketing

  2. Agenda • Overview of Jersey Finance • 2010 highlights • 2011 strategy • 2011 technical plans • 2011 marketing plans Jersey Funds Association Briefing | 22nd February 2011

  3. Jersey Finance Remit and Activity

  4. Jersey Finance promotes and develops Jersey as an international finance centre of excellence. • Marketing activity and reputation management • Coordination of consultation processes for new legislation and regulation • Support and drive innovation and product development Our primary objective is to communicate the many factors that make Jersey a leading international finance centre, including the experience and expertise of its practitioners; its political, economic and fiscal stability; and its high level of regulation and security. Jersey Funds Association Briefing | 22nd February 2011

  5. Jersey Leadership • CEO, Geoff Cook Technical • Technical Director, 2 x Technical Managers, 1 x Rolling Secondee from Member Firm Marketing • Head of Marketing, 4 x Marketing Managers, 2 x Marketing Assistants Special Projects • Head of Special Projects Jersey Funds Association Briefing | 22nd February 2011

  6. Representative Offices Hong Kong Office • Established October 2009 • Representative - Zhaoan Li GCC Office • Opening March 2011 • Representative – Sean Costello Mumbai Office • Opening March 2011 • Representative – Sean Costello, with support in India from Kapil Dua and Jyoti Tathgur Jersey Funds Association Briefing | 22nd February 2011

  7. 2010 Aims … • Secure Jersey’s reputation • Create new market opportunities • Improve member and community engagement • Progress Jersey’s offering in our core sectors Jersey Funds Association Briefing | 22nd February 2011

  8. Marketing Highlights 2010 Online • Increase in traffic from 4,000 unique visitors per month to 12,000 • New China, India and Russia microsites Public Relations • Continued high profile press campaigns • Advertising Value Equivalent - £1,021,772 • Interviews achieved - 106 Community and Education • 35 firms participated in the Schools Roadshow • 1,959 member hours donated • 1,950 pupils reached Jersey Funds Association Briefing | 22nd February 2011

  9. London • Bristol • Birmingham • Paris • Berlin • Beijing • Hong Kong • Shanghai • Mumbai • New Delhi • Moscow • Abu Dhabi • Dubai 2010 Events and Visits Programme 171 Member Firms 1,700 Members 4,800 3rd Party Attendees 40 Events and Visits Jersey Funds Association Briefing | 22nd February 2011

  10. Technical Highlights 2010 • Supported the development of 18 laws and regulations • Supported by 5,700 hours of practitioner time, through Jersey Finance working groups • Pro bono equivalent value of £2.8m Jersey Funds Association Briefing | 22nd February 2011

  11. The highest international standards • G20, IMF, FATF, OECD • Basel (banking), IOSCO (securities) • UK government reviews – Edwards Report, Foot Review The highest international standards adopted and applied consistently Jersey Funds Association Briefing | 22nd February 2011

  12. The Leading Provider in our Chosen Markets • Winner - Best Offshore Centre, Global Investor Awards • Winner - Best IFC, International Fund & Product Awards 2010 • Rated Number 1 Offshore Centre, 2010 GFCI Indices Jersey Funds Association Briefing | 22nd February 2011

  13. 2011 Strategy‘Growth and Innovation’

  14. Jersey Funds Association Briefing | 22nd February 2011

  15. Global GDP Growth Projected Jersey Funds Association Briefing | 22nd February 2011

  16. Real GDP Growth Forecasts * Consensus Economics November 2009 Source: GS Global ECS Research Jersey Funds Association Briefing | 22nd February 2011

  17. 2011 Business Plan Aims • Grow our share of UK/European mature markets • Capture upside opportunity in developing growth markets • Develop and embed overseas representation • Improve existing offering • Develop new innovative offerings Jersey Funds Association Briefing | 22nd February 2011

  18. 2011 Market Development Plans

  19. China 2011 plans • More activity with local trade associations • Broaden focus (1) from Hong Kong and increase focus on Shanghai/Beijing (2) from international professionals to local professionals • Develop local media contacts and skills • Develop reputation in niche market specialties • Facilitate DTA with China • Provide feedback from local professionals to highlight differences between Asia requirements and traditional practices 2011 visits • April – Zhaoan Li and Jonathan White to accompany the Lord Mayor of the City of London’s visit to China • June - business development Jersey Funds Association Briefing | 22nd February 2011

  20. GCC 2011 plans • Promote the benefits of Jersey’s products and services, in particular Shari’a knowledge and capability • Initiate promotional activity in the wider GCC– Saudi Arabia, Qatar, Kuwait • Offer guidance and training to the industry on legal and regulatory treatment of Islamic structures • Regulatory/Governmental agreements 2011 visit • March,office opening, British Embassy, Abu Dhabi Jersey Funds Association Briefing | 22nd February 2011

  21. India 2011 plans • TIEA with India • Use new cross border merger legislation to promote tax planning opportunities • Promote the benefits of Jersey’s products and services • Defend against competitor activity in both India and the Indian advisor community in the UK 2011 visits • March,office opening, Mumbai • December , International Taxation Conference, Mumbai. JFL will exhibit and host a speaker session Jersey Funds Association Briefing | 22nd February 2011

  22. Russia 2011 plans • Continue to promote the jurisdictional, technical and commercial benefits of Jersey’s products and services through increased business development activity key gatekeepers, business organizations, professional advisors and intermediaries • Continue to monitor developments on Russian Group listings on European exchanges 2011 visits • April, Adam Smith Wealth Management • Considering second visit - business development Jersey Funds Association Briefing | 22nd February 2011

  23. London – 1 2011 plans • Provide feedback on legislative, regulatory and any comparative jurisdictional issues that have an impact on business being undertaken in Jersey • Field ‘end client’ enquiries and encourage further business to come to Jersey • Speak to ‘influencers’ to ensure they appreciate Jersey’s strengths and offerings • Support the Inward Investment initiative • Leverage relationship with trade and other industry bodies Jersey Funds Association Briefing | 22nd February 2011

  24. London – 2 2011 visits • Focus on opportunties to raise Jersey’s profile and obtaininformation on industry developments • Host a major London-based conference for Funds – 6 April 2011 • Host business area specific meetings to increase engagement between Jersey members and the professional community in London • May - Hedge Fund Re-domiciliation for Managers & Funds • June – An Audience With  … private client event organised by Legal Week Jersey Funds Association Briefing | 22nd February 2011

  25. 2011 Technical Plans

  26. Technical Plans 2011 • 15+ pieces of legislation in the pipeline • Extensive regulatory consultation • Review of end-to-end processes to drive innovation and product development • Continued Member engagement through working parties • Project support for market development strategy – new Representative Offices Jersey Funds Association Briefing | 22nd February 2011

  27. Growth and Innovation – Key Examples • Cross Border Mergers (Regs 5) – India connection • Trust Amendment No. 5 • AIFMD Jersey Funds Association Briefing | 22nd February 2011

  28. 2011 Marketing Plans

  29. Marketing Plans 2011 • Press strategy: shift to positive promotional focus, while maintaining defensive watch • Events and visits: market and business development focus • Online: website development and new online tools • Business development: Member toolkits • Engagement: marketing working parties • Membership development: affiliates and international partnerships • Education: new Schools Roadshow module Jersey Funds Association Briefing | 22nd February 2011

  30. 2011 Events and Visits Programme • Maintain UK core: • London • Regions • International market development: • China/Hong Kong • GCC • India • European market development: • Russia Primary focus will be on developing event quality, not quantity Jersey Funds Association Briefing | 22nd February 2011

  31. 50 Years of Finance A celebration of the success of 50 years of modern finance in Jersey • Community engagement • Media partners • Financial Heritage Week – September • Schools roadshow module • Commemorative stamps • Touring photo exhibition • Jersey Heritage opportunities • Parish projects • Charity ball Jersey Funds Association Briefing | 22nd February 2011

  32. Questions?

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