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Strategic Plan

Strategic Plan. Responsibility Blueprint. C R O S S - F U N C T I O N A L. Title Page. Names of Team Members and area of expertise. Table Of Contents Identify Team Member Responsibility. Executive Summary One Page. Situation Analysis. C R O S S - F U N C T I

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Strategic Plan

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  1. Strategic Plan Responsibility Blueprint

  2. C R O S S - F U N C T I O N A L Title Page Names of Team Members and area of expertise Table Of Contents Identify Team Member Responsibility Executive Summary One Page

  3. Situation Analysis C R O S S - F U N C T I O N A L Current Situation Of Great Cups Definition of the business Mission Objectives Strategies Corporate Policies Management profile ( Hunger & Wheelen, 2011, pp. 5-10)

  4. Situation Analysis C R O S S - F U N C T I O N A L Environmental Scan/Industry Analysis Societal Environment, Task Environment, Porter’s Forces Model, Strategic Groups, Industry Matrix (Hunger & Wheelen, 2011, pp. 30-50) Competitive Analysis (Hunger & Wheelen, 2011, pp. 30-50) Internal Analysis Competencies, Business Models, Value Chain, Resources and Capabilities, SWOT (Hunger & Wheelen, 2011, pp. 52-70)

  5. Integrated Plan C R O S S - F U N C T I O N A L Integrated Conclusions What crucial factors were revealed in the Current Situation, Environ. Scan, Industry Analysis, and Competitive/Internal Analysis? Alternative Strategic Choices Use the TOWS Matrix for all cross-functional areas to develop the strategic alternatives. (Hunger & Wheelen, 2011, pp. 77-78) Integrated Strategies Select the best alternative corporate and business strategies to increase revenue and reduce costs (Hunger & Wheelen, 2011, pp. 7-8 & 78-104)

  6. C R O S S - F U N C T I O N A L Integrated Plan Revised Mission and Rationale This is your consulting teams recommended mission for Great Cups ( Hunger & Wheelen, 2011, p. 6) Develop SMART Objectives for Great Cups Specific, Measurable, Achievable, Relevant, Time Bound (Hunger & Wheelen, 2011, p. 6)

  7. Integrated Plan C R O S S - F U N C T I O N A L Develop Major Corporate Policies “is a broad guideline for decision making that links the formulation of strategy with its implementation” (Hunger and Wheelen, 2011, p. 8-9) Develop Detailed Organizational Chart

  8. Marketing Plan F U N C T I O N A L Detailed Target Market Analysis Great Cups Sales Forecast Marketing Objectives and Marketing Strategies Positioning Strategy Communication Plan Marketing Mix Tools Marketing Budgets/Payback and Implementation Plan

  9. E-Marketing Plan F U N C T I O N A L E-Marketing Strategic Plan E-Marketing Campaign, Tactical Plan, & Sample Execution E-Marketing Budget Web Site Mockup

  10. Human Resource Plan Introduction Employees Forecast and Turnover Analysis Compensation Plan Benefits Plan Recruiting Plan Training Plan Performance Management Program Budget Succession Plan Implementation Plan Corporate Culture Change plan Strategy Map and HR Scorecard Cost Savings/Avoidance F U N C T I O N A L

  11. Financial Plan • Ratio and other analysis in the plan Documents • Financial information to be found in the Exhibits section. • A. Sources and Uses of Funds Projection By Year /Summary • B. Capital Equipment List Projection By Year – Branding, Remodeling • C. Balance Sheet Projections By Year / Statement of Retained Earnings • D. Management Financial Statement Template • E. Break-Even Analysis By Dollars each year and summary • F. Projected Income Statement /Cash Flow By Year and Summary • Explain basic assumptions used in Financials Preparation. • Provide other comments necessary to understand the documents. • Position all documents in exhibits section F U N C T I O N A L

  12. Financial Plan • G. Historical Records (Balance Sheets, Income Statements, Cash Flow/Sources and Uses of Funds) Correct Errors • Provide other comments necessary to understand the historical documents. • H. Debt • Current Debt Status and Detail • Projected New Debt • Leases- Capital/ Operating and why • Assumptions for changes in debt • I. Income Statement Based on Inflation-Beginning Budget • J. Discounted Cash Flow Analysis on all Capital Budgeting/Cost Savings • K. Cash deposits and clearing accounts- any short term investments and why F U N C T I O N A L

  13. MIS Plan The MIS Plan is located on the Great Cups of Coffee Informational Site F U N C T I O N A L MIS Department Strategies MIS Strategic Plan MIS Expenses

  14. C R O S S - F U N C T I O N A L Conclusion Closing Comments and Call to Action Documentation APA References Appendices Including Detailed Financials Hunger, J.D. & Wheelen, T. L. (2011). Essentials of Strategic Management. Fifth ed. Upper Saddle River, NJ: Pearson Prentice Hall.

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