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Microsoft Partner Network Dynamics Lead Referral Program Advanced Partner Deck. Completing The Transformation – Lead Referral Program. Goal: Build the pipeline. Increase lead flow potential. Marketing. Industry Focused Investments.
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Microsoft Partner Network Dynamics Lead Referral ProgramAdvanced Partner Deck
Completing The Transformation – Lead Referral Program Goal: Build the pipeline • Increase lead flow potential Marketing Industry Focused Investments • Allow partners to be compensated for referrals that lead to new customer sales With-Partner Vertical Marketing Marketing Service Bureau • Drive leads to the right partners who have the ability to sell and deploy Lead Referral Program Available Aug 2010! • Provide incentive for non-Dynamics partners to refer customers
Lead Referral Program Rules Program live as of August 16, 2010 Eligibility Requirements • Partners: Members of MPN • Products: AX, NAV, GP, SL, C5, CRM on-premises, CRM Online, POS/RMS • Programs: BRL, VL (except for SPLA) • Regions: Worldwide • Leads: Only new opportunities • Compensate referring partners for new leads • Increase lead opportunities for Solution-selling Dynamics Partners • Partners must agree to terms of Referral Agreement** • Opportunity shelf life of 12 months • Referrals must be submitted prior to transaction taking place • Transaction must be completed prior to payment • First referral received & accepted gets priority Fees • 5% of billed revenue* on initial transaction • Capped at $20k • Cannot receive SPA Discount or CSA Fee & Referral Fee for same transaction Lead Submission • Via online tool, including access to lead(s) status & reporting * If lead results in transaction. Fee % applied to full value of deferred payments & paid upfront. Paid on initial License and “Maintenance” transaction only. Subsequent renewals or transactions not included. ** One-time signature required (12-month term with auto-renewal†). Partner remain active in MPN. - Microsoft reserves the right to distribute leads to Managed SPA/CSA partners at its sole discretion.
Lead Referral Program Process Partner enrolls Partner refers leads to Microsoft Referral entered into Microsoft systems Microsoft qualifies lead; Implementation Partners recommended to customer 1 2 3 Lead Management System Referral System Customer Customer Referral Partner Implementation Partner Microsoft 4 5 Order placed by transaction Partner, and is matched with referral 5% fee sent to Referring Partner
Enroll in Referral Program Ensure active status in MPN Fill out your Referral profile Read and Complete the Referral Agreement; type Name to accept terms Receive confirmation email Access Referral page on PartnerSource
Lead Submission: Step 1 of 4 • Log on to PartnerSource and access submission tool • PartnerSource enables: • Submissions of Leads • Receipt of change of Lead status updates • Access to Lead reporting 24/7
Lead Submission: Step 2 PartnerSource – Enter Lead Contact Details • Your own organizational details are pre-populated • Accurate and relevant customer contact details increase chances of success
Lead Submission: Steps 3 & 4 3. PartnerSource – Enter Lead Opportunity Details • Customer consent required • Customer acknowledgment that partner may receive finder’s fee required • Information provided helps offer lead to right solution-selling partner • Product(s) that lead may be interested in must be indicated • Size of opportunity critical • Public Sector not eligible for fees 4. Acknowledgement
Lead Status Reporting • Lead status available 24/7 via PartnerSource • Saved • Accepted or Rejected • Closed • Cancelled* • Paid • Deleted *Unless matched with a transaction, Leads expire after 12 months
Lead Status Reporting – Report Detail • Drill-down view • Summary of all leads submitted
Next Steps Key Takeaway Programmatic billing allows partners to focus resources on adding new customers and growing their business instead of managing the renewal process • Opportunity to earn money by submitting leads to Microsoft • Builds pipeline for Microsoft Dynamics’ managed partners Next Steps • Become a part of the Microsoft Partner Network • Agree to the terms of the Microsoft Dynamics lead Referral Agreement • Available as of August 16, 2010 • Submit leads to the Microsoft Dynamics Referral Program