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José Antonio Weiffenbach F. Jucosa General Manager Chilealimentos Director

Chilean Juice Industry. José Antonio Weiffenbach F. Jucosa General Manager Chilealimentos Director. AGENDA Food Industry in Chile Chilealimentos Chilean Juice Industry. AGENDA Food Industry in Chile Chilealimentos Chilean Juice Industry. Chile: Food Power. Chile: Food Power.

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José Antonio Weiffenbach F. Jucosa General Manager Chilealimentos Director

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  1. Chilean Juice Industry José Antonio Weiffenbach F. Jucosa General Manager Chilealimentos Director

  2. AGENDA • Food Industry in Chile • Chilealimentos • Chilean Juice Industry

  3. AGENDA • Food Industry in Chile • Chilealimentos • Chilean Juice Industry

  4. Chile:FoodPower Chile:FoodPower

  5. Chilean General Food Industry faces ahistoric moment

  6. Today it is theSecond export leaderof the country 7,720 7,111 US$ Millions Source: ODEPA, Central Bank and Chilealimentos. Projections based on Sofofa, January-July

  7. We are all part of Processed Foods Sector: Exports for more than US$2.000millionsby 2010 2005 Processed Foods MM US$ Fresh Fruit Others Meats 8% 26% 12% Other sea products Wines US$ 8.120 millions Salmons Source: ODEPA, Central Bank, Business Associations and Chilealimentos (decimal values of approximate %)

  8. Chile is a privileged country: Factors that help Food Offer

  9. Geographic advantages... 1.Mediterranean Weather • Between 30º and 45º of latitude. • West of continents. • Rains in winter and dry summers. 2.“Ecologic Island” • Natural barriers for diseases • North: Desert • East: Mountains • South: Antarctic • West: Ocean

  10. Free trade Agreements: Chile has signed free trade agreements with the 75% of the PIB of the world. Acquired Advantages... 1. 2. Stability of our public and private institutions: Chile has the lowest risk of Latin America. 3. Commitment of private sector: Market oriented.

  11. AGENDA • Food Industry in Chile • Chilealimentos • Chilean Juice Production

  12. Chilealimentos, Association of Food producers in Chile • We are working since 1943 • 50 members • Products: • Fruit and vegetable processing:Canned fruit or vegetable, Dried Fruit, Frozen Fruit, Fruit and vegetable juice • Cookies, Chocolates, Fish

  13. Mission Convert Chile in Food Power

  14. AGENDA • Food Industry in Chile • Chilealimentos • Chilean Juice Production

  15. Chilean Juice Concentrate Industry • More than 30 years of experience. Exporting juice concentrates since 1975 • More than 630 temporary jobs per month (peak at more than 1.000) and 700 permanent jobs. • 166 thousandsbuilt square meters. • Evaporation capacity: 310 ton/hour water. (70% used in AJC)

  16. Chilean Juice Concentrate Industry • Technological Improvements in all the production stages = highly competitive quality. • More than 98 manufacture products. • The 95% of the production is destined to export • Since 2000 consolidation in the industry

  17. Chilean Juice Concentrate Industry • Regional presence Source: Fepach, Catastro Agroindustria 2001

  18. Chilean Juice Concentrate Industry The industry processes more than 600.000 tons of raw material every year

  19. Chilean Juice Concentrate Industry • The factories produce basically apple and grape juice concentrates. In the last period the processing of berries has grown. • Crushing capacity: • 200 ton/hr apple basis • 430 ton/hr grapes basis • 85 ton/hr berries basis • The apple juice concentrate processing plants work generally from March until September and crush 350.000 to 430.000 tons of raw material. • There are a potential to process 650.000 tons of fresh apples.

  20. Exports of Juice Concentrates 1981 - 2005 Años Source: Chilealimentos

  21. Exports of Juice Concentrates On 2005 concentrated juices of 24 species of fruits and vegetables were exported. Source : Chilealimentos. Participation in terms of value

  22. Exports of Juice Concentrates Chilean juices came to 45 countries during 2005 Source : Chilealimentos. Participation in terms of value

  23. Exports of Apple Juice Concentrates

  24. Chilean AJC Destinations

  25. Apple Production • Total Apple Chilean Production 1.300.000 tons of Apple • Uses of Apple • Fresh Market for Export 53% • Domestic Fresh Market 7% • For Processing 40% • Pulp and Dehydrate 10% • Juice Concentrate 30%

  26. Apple Juice Concentrate Production • Chilean Apple Juice Concentrate Production is base on Fresh Apple Production for Export • No Phytosanitary issues • The availability of raw material is guarantee • Reasonable price of raw material (The growers do not depend on fruit for juice)

  27. Final Considerations of Chilean Juice Concentrates • Chilean juice concentrate industry found a niche in the market, due to its limited production (compare with other countries) • Chilean juice concentrate industry is highly reliable supplier in quality and price • Chilean apple juice concentrate producers have been able to compete with the heavy growth of China. • How? • High quality standards • Flexibility of costs • Efficiency • Market defense and opening new markets (FTAs) • Consolidation • Creativity

  28. THANK YOU

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