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Our workshop - an overview

Our workshop - an overview. What makes a newsletter work? The editorial group Content Copywriting Photography Layout Feedback Looking forward. What makes a newsletter work?. What makes a newsletter work?. Ownership Time Planning Strong content Input from across the organisation

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Our workshop - an overview

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  1. Our workshop - an overview • What makes a newsletter work? • The editorial group • Content • Copywriting • Photography • Layout • Feedback • Looking forward

  2. What makes a newsletter work?

  3. What makes a newsletter work? • Ownership • Time • Planning • Strong content • Input from across the organisation • Careful selection of stories • Use of images • Strong design

  4. What is the role of an editorial group?

  5. The editorial group • Eyes and ears of the community • Breaking through the jargon • Keeping it relevant • Having a voice

  6. The editorial group – getting it right • The magic number – what is it? • Independent co-ordination • Takes all kinds • …….fun

  7. Playing your part • Be an ambassador so people come to know you as their Keynotes contact. • Attend editorial meetings to build a relationship with the group. • Listen to what’s going on between meetings and keep a note of things that might be suitable. • Get involved in group meetings- no suggestion is wrong. • Encourage others to contribute or join.

  8. Getting people on board • Spreading the word • Social media • Making a difference • Great way to meet others • Good for CV

  9. Knowing your aims

  10. The creative process

  11. Having a strategy

  12. So who are your readers? • Gender • Age • Location • Employment • Family type

  13. But what are they really like?

  14. A clear message

  15. Getting down to work PART TWO:

  16. Content: • Balance of stories • Judge every story on its own merits • Mindset of the reader: John Jones at no.52. • The pub test. • Bringing stories to life- human stories, fact boxes, case studies.

  17. What makes a story?

  18. Your views? • Information on policies • How you can be involved • Competitions • Tenant group and member news • Advertising (dates and events) • Progress reports • Details about other organisations • Useful tips eg energy-saving, debt advice

  19. Regular features • To develop an identity and become known by reader. • Need to keep them fresh. • Eg recipe corner, day in the life, behind the scenes, competitions.

  20. Copywriting – your role • Plain English test. • Helping collate information. • Finding examples. • Judging whether a story is relevant. • Identifying any gaps. • Proof-reading. • Point of contact for the copywriter.

  21. Images • Photography v illustrations • Don’t forget your camera! • Spreading the word • Tips on the kind of images

  22. Design checklist • Does it work? • Is it clear? • Do you like the images? • Is the balance and ordering right?

  23. Summary • Strong editorial group can make a real difference. • Fine balance to strike between content, design and images. • The group is the eyes and ears of the publication. • Getting people on board is key. • Enjoy it!

  24. Conclusion • An editorial group is constantly evolving. • Important to keep an eye on what others are doing. • Listen to what’s going on around you between meetings. • Know your aims and you’re on the right track. • Don’t be afraid to make suggestions.

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