N Street Village Brand Guidelines

1. N Street Village Brand Guidelines July 2011 LOGO TAGLINE A community of empowerment and recovery for women OLD VERSIONS – NO LONGER USED N STREET VILLAGE A Community of Respect, Recovery and Hope N STREET VILLAGE Founded by Luther Place Memorial Church

2. Use of N Street Village LogoPrimary Identity This is our primary identity – logo with our name • It should never be smaller than 0.5 inches tall • Ratios should be locked – do not stretch image

3. Use of N Street Village LogoSecondary Identity Our secondary identity is the logo with tagline • “a community of empowerment and recovery for women” • Use when there is enough visual space for it to be easily read (never smaller than 1 inch tall) • Don’t present the tagline separate from the logo • Ratios should be locked – do not stretch image

4. Logo Alterations are Not Allowed

5. NSV Approved Logo Colors • Pantone 315 • CMYK: 100, 8, 18, 38 • RGB: 0-107-119 • HEX: #006B77 • Black     

6. N Street Village Approved Fonts • Helvetica (Arial is acceptable substitute) • Used for short to medium-form copy, such as headlines or headings. Not smaller than 8 pt. type. • Calibri • Used for short blurb body copy. Not used smaller than 8 pt. type. • Garamond • Used for body copy, particularly in longer documents. Not used smaller than 8 pt. type.

7. N Street Village Approved Color Palette • These colors should be used in publication design. You don’t have to use all of the colors in every publication • Logo is only in Pantone 315 or black. Pantone 315 shouldn’t be used for anything else except the logo. • Pantone 315 CMYK build is 100, 8, 18, 38. • Pantone 5503 CMYK build is 39, 3, 11, 8. • Consider using Cool Gray 11 as color for text in place of black (CMYK = 48, 36, 24, 66; RGB = 104,102,99) • See Tracy if you’d like to use a color not in this palette

8. File locations for instructions and images • P:\Communications • P:\Communications\N Street Village LOGO • Questions? See Tracy.