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I-SPEED Hamar, Norway 28th November 2012

I-SPEED Hamar, Norway 28th November 2012. Hazel Bowen Powys County Council. Structure of Tourism in Wales. Swot Analysis. Weaknesses Poor Connectivity Lack of ICT Skills and joined up ICT resources Insufficient marketing activity Strengths Excellent Natural Tourism Product

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I-SPEED Hamar, Norway 28th November 2012

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  1. I-SPEED Hamar, Norway 28th November 2012 Hazel Bowen Powys County Council

  2. Structure of Tourism in Wales

  3. Swot Analysis • Weaknesses • Poor Connectivity • Lack of ICT Skills and joined up ICT resources • Insufficient marketing activity • Strengths • Excellent Natural Tourism Product • Good working Partnerships

  4. Emarketing Strategy • Key Recommendations • New interactive website • Community Sub Domains • E brochures • Smart Phone/Tablet Application • Social Networking • Customer Database

  5. Content is Key! • Fun • Interactive • Colourful • Engaging • Variety of formats

  6. Transfer Process • Gold Card – Hedmark • Offer discounts to visitors • Innovative platform for marketing the destination and individual trade

  7. How? • Trails Mid Wales • Smart phone application • I books

  8. Target Market • Soft leisure • Over 50’s • Families • Day visitors • Enthusiasts • Product • Walks • Themed • Easy to moderate • 2 – 3 hours in length

  9. Creating the trail Record trail with smartphone reader app Upload trail to Content Management System Populate trail with points of interest/commercial features Publish trail

  10. Three further delivery methods for the discounts • Trails Mid Wales Facebook page “Get Offer” • Explorer Discount Cards • Email/Text from ipad/tablet book.

  11. Launch • Corporate Launch at RWAS 2012 • Trade Launch • Visitor Launch – Crickhowell Walking Festival 1st March 2013

  12. Ongoing Marketing • Traditional Media – Journalist visits AMA Associates • Individual trade websites • Partnership websites eg Countryside Council for Wales, Canals Rivers Trust, Brecon Beacons National Park • Explore Mid wales & The Brecon Beacons Brochure & new website • Facebook • Instagram (Finn Harries) • Green Traveller

  13. Thank you

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