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Brands impacted • Livestrong • "I have had the great honor of serving as this foundation's chairman for the last five years and its mission and success are my top priorities," the disgraced cyclist said in a statement posted on the Lance Armstrong Foundation's website. "Today therefore, to spare the foundation any negative effects as a result of controversy surrounding my cycling career, I will conclude my chairmanship." – Lance Armstrong • Nike • "Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him," the Beaverton, Ore.,-based company said in a statement. "Nike does not condone the use of illegal performance enhancing drugs in any manner."
Branding • http://www.outsideonline.com/outdoor-adventure/athletes/lance-armstrong/Its-Not-About-the-Lab-Rats.html?page=all
Social media and Lance Armstrong • http://www.twistimage.com/blog/archives/the-lance-armstrong-effect/