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Chapter 29 Section 2

Chapter 29 Section 2. The Affluent Society. The Eisenhower Era. New Regime 1950's: Dwight D. Eisenhower Promises Cut Bureaucracy End "Creeping Socialism” New Deal Balance Budget Reduce Economic Regulation s. Eisenhower Era Continued. Presidential Actions: Cut Gov't Jobs

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Chapter 29 Section 2

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  1. Chapter 29 Section 2 The Affluent Society

  2. The Eisenhower Era • New Regime 1950's: • Dwight D. Eisenhower • Promises • Cut Bureaucracy • End "Creeping Socialism” • New Deal • Balance Budget • Reduce Economic Regulations

  3. Eisenhower Era Continued • Presidential Actions: • Cut Gov't Jobs • Thousands • Federal Budget • Cut Billions • Cut Farm Subsidies • Progress: • Unemployment • Expanded • Minimum Wage • Increased • Established Departments: • Health, Education, & Welfare • Modern Republicanism: • Domestic Affairs Approach • "Conservative with Money” • "Liberal with Human Beings"

  4. Eisenhower and the Economy • Economic Prosperity: • 1950's • Unemployment& Inflation • VeryLow • 60% Population • MiddleClass • $3,000 to $10,000 • Changes in Workplace: • Corporations Prospering • Automation • Using Machines • Operate Faster • More Efficiently • Professional & Service Jobs • Increased

  5. Changes in the Workplace • White Collar Jobs: • Increase • Managers • Clerical Workers • Pink Collar Jobs: • Nursing • Teaching • Retail Sails • New Union Style: • 1955 Merger • American Federation of Labor (AFL) • Congress of Industrial Organizations (CIO) • George Meany – first president of AFL-CIO • Cooperating with Management • Both Sides • Give & Take

  6. Suburban Migration • Geographic Mobility: • Middle Class • Suburbs • 1960 • 1/3 Population • "Planned Communities” • Entire Neighborhoods • Same Floor Plan • Very Alike

  7. Reasons for Expansion • Growing Communities: • Housing Costs • Low • AffordableHomes • Low-InterestMortgages • Veterans • Highway Act of 1956: • Expands Highway System • Commuting • Easier

  8. Suburban Life • Starting Families: • Postponed • Depression & WWII • Married Younger • More Children • Baby Boom • 30 Million People • 1950’s • Mothers Role: • "Ideal Wife/Mother” • Full-time Homemaker • Working Mothers • Increases • Middle Class • Homemakers "Bored Stiff”

  9. 1950’s Consumerism • Consumerism: • Conformity • Advertising • Buying/Participating • Same Things • “Keeping up with the Joneses” • Same Groups and organizations • PTA • Scouts • Little League Sports

  10. Jonas Salk’s Polio Vaccine • Polio Epidemic • Late 1940’s • 1952 disease attacked • 60,000 Americans • Children • Scientists worked day and night • 1952 • Jonas Salk • “one of the greatest triumphs in the history of medicine”

  11. The Golden Age of Television • 1950’s • 46 million • One Television • Advertising • 1.6 Billion • General Electric Theatre • Kraft Television Theatre • Favorites • World Series • I Love Lucy • http://www.youtube.com/watch?v=8NPzLBSBzPI • The Honeymooners • http://www.youtube.com/watch?v=Fs8aRZntp6c • Stereotypes • Amos ‘n’ Andy

  12. Teenagers and Pop Culture • Fictional Rebels • Catcher in the Rye • MAD Magazine • Juvenile Delinquency • Antisocial behavior by the young • Movies • The Wild One • http://www.youtube.com/watch?v=fkdqCTcDkbc • Marlon Brando • Rebel Without a Cause • http://www.youtube.com/watch?v=wXRgAXU1-T4 • James Dean

  13. Rock ‘N’ Roll • 1951 • Alan Freed • Cleveland Ohio Disc Jockey • Elvis Presley • King • African American Gospel • Rhythm and Blues Band • Others • Jerry Lee Lewis • Buddy Holly • Challenged • Parents • The Coasters • http://www.youtube.com/watch?v=PtTC3pGBjs4 • Racial Segregation • African American Musicians • Little Richard • Chuck Berry

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