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Allied Schools The Life of a Course from conception to decommission. Presenter: Alex Lazo, PhD Academic Dean , Allied American University Chief Academic Officer , Allied Business Schools alazo@allied.edu 949.598.0875 x5707. The Life of a Course Seven Steps. Conception Analysis
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Allied Schools The Life of a Coursefrom conception to decommission Presenter: Alex Lazo, PhD Academic Dean, Allied American University Chief Academic Officer, Allied Business Schools alazo@allied.edu 949.598.0875 x5707
The Life of a CourseSeven Steps Conception Analysis Development Approval Launch Maintenance & Revision Decommission (if necessary)
Step OneConception An idea for a course can originate from: Response to student request Competitor analysis Search for differentiator Search for new income source Desire to attract new segment of students Response to new regulations
Step TwoAnalysis Financial Analysis Research Model (“FARM Report”) Assesses viability of course Allied involves Marketing, Admissions, and Curriculum & Course Development (CCD) If deemed non-viable due to limited size of market and/or development challenges, course idea is “shelved” If deemed viable because sizable market exists and development is feasible, then added to CCD schedule
Step ThreeDevelopment Where will Content be Found? Authorship “Wrap” “Home-grown” Purchase/License Partner Learning Management System Testing
Development Process Pre-Development Materials Selection Development Building Peripheral Materials Testing Submission for Approval Support Staff Review Pre-Launch Launch
Step FourApproval Faculty DETC Regulatory Agency (as needed)
Step FiveLaunch There are two steps involved in the Launch process: Pre-Launch Notice sent via email to specific recipients Sent approximately on week prior to Launch All relevant information included May allow pre-enrollment Launch Notice sent via email to entire organization Sent on day of Launch May include corrections and additional information
Pre-Launch Notice Pre-Launch: XYZ Course Target Launch Date: Monday, 10/4/2010 Purpose: We are launching the new version of XYZ Course for all states. Type: New Version of Course containing the following updated content: Section on recently-enacted laws This change is due to new regulatory requirements. Code: XYZ-123 Clock Hours: 30 Hours OK to Sell: California, Colorado, Washington DC Course Price: $100.00 (Tax: $8.25; Shipping: $5.00) Payment Plan: N/A Discount: N/A Textbook: XYZ for Dummies Website: http://www.alliedbusinessschools.com Units: 14 required units. Each unit includes: Overview, Objectives, Assignments (Multiple-Choice Lesson & Unit Exams) Exams: Online Final (covers 1-14), 65 Multiple-Choice Questions, 2 Hours (Proctored) Requirements: Internet access, Adobe Reader Course Type: 100% online with textbook supplement Online Platform: iBoard Course Description: This course will prepare students to define, analyze, and apply all aspects of XYZ. This knowledge is needed for the XYZ state exam. Course Objectives: define XYZ analyze XYZ apply XYZ
Step SixMaintenance & Revision This can be triggered by one or more of the following: Student feedback Regulatory change Annual Program Review Industry changes
Step SevenDecommission A course can reach this stage if one or more of the following occur: Outdated beyond ability to refine Low enrollments Major regulatory change
The Life of a CourseFinal Thoughts Refined Course Development process can provide a competitive advantage Internal expertise needs to exist Outdated courses reflect badly on school Feedback is critical to continuous improvement Sometimes it’s better to “cut our losses”