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AMERICA’S NO. 1 ULTRA-VALUE IMPORTER!. I M P O R T E D B Y: Lost Vineyards of the World 23-38 Ganson Ave. • Batavia, NY 14020 585-343-3007 www.LostVineyards.com John Dorminey, National Sales Manager (919) 280-7535 jdorminey@BrothersInternational.com. PRODUCT STORY.
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AMERICA’S NO. 1 ULTRA-VALUE IMPORTER! I M P O R T E D B Y: Lost Vineyards of the World 23-38 Ganson Ave. • Batavia, NY 14020 585-343-3007 www.LostVineyards.com John Dorminey, National Sales Manager (919) 280-7535 jdorminey@BrothersInternational.com
PRODUCT STORY Created the brand in 2005, an imported response to the “two buck chuck” phenomenon. Started importing from Portugal and made a very large impact in New York State and New Jersey. Added wines from Argentina—”New World” flavors. Added wines from Spain, including Sangria bottled in 750ml and 1.5 liter. First use of a multi-colored case. Added wines from Italy, including Lambrusco. Added several new wines from Argentina, including Zanté, a sweeter style wine with frizZanté. We are the lowest cost, imported wines in every market our wines are sold. Current range is from $3.99 - $4.99. Fall 2009—introduced our Spumante Italiano and our new Bianco and Sangiovese with Stelvin enclosures. Colored case upgrades to all wines began in July 2009. LENGTH IN MARKET:5 years
PORTUGAL Recently Updated Package and using “Reserva” bottles ! CURRENT PORTFOLIO Vinho de Mesa Tinto Red Wine from the unique Portuguese varieties of Tinta Roriz and Castelão Vinho de Mesa Branco White Wine from the unique Portuguese varieties of Arinto and Bical Vinho de Mesa Rosé Vibrant color, red berry fruit, White Zin sweet! • Gold Medal, Best of Show - Value Red Hilton Head Wine Fest 2010 • Picked by “EveryDay with Rachael Ray” As Best Wine Value!
CURRENT PORTFOLIO SPAIN Tempranillo Spanish Red Wine “The grape that made Rioja famous!” Red Sangria (6% alc.) Red Wine with Natural Fruit Flavors Available in both 750 ML and 1.5 L The NO. 1 Imported Spanish Sangria in the USA!
CURRENT PORTFOLIO CURRENT PORTFOLIO ITALY Brand new package for 2009! ITALY Brand new package for 2009! • SangioveseIGT Puglia • Bianco • Made with Pinot Grigio Grapes • Lambrusco • IGT Emilia Romagna • NEW: • - Spumante • See following pages for more info... • - Pink Lady • See following pages for more info... • SangioveseIGT Puglia • Bianco • Made with Pinot Grigio Grapes • Lambrusco • IGT Emilia Romagna • NEW: • - Spumante • See following pages for more info... • - Pink Lady • See following pages for more info...
CURRENT PORTFOLIO ITALY Brand new! Spumante Italiano “Best Value Italian White 2009” “Top 10 under $8” --Tastings.com Gorgeous bouquet with a full, tight, spumante mousse Captures the classic “dolce” fruit of Italiano Moscato Eye-catching case pack (6 x 750ml) Hilton Head Island Wine Fest 2010 Bronze Medal Winner Dallas Morning News Wine Competition Silver Medal Winner
ARGENTINA CURRENT PORTFOLIO CURRENT PORTFOLIO CURRENT PORTFOLIO ITALY Introducing for 2010... Pinot Grigio/Torrontes Shiraz/Cabernet Sauvignon Chardonnay/Torrontes Sauvignon Blanc/Chenin Blanc Malbec/Bonarda Merlot PINK LADY Italian Rosé Wine with style Seductively Sweet with Delicate Bubbles Winner of several medals across Europe! “It’s like drinking liquid strawberries!” • Gold Medal Winner Hilton Head Wine Fest 2008 • Silver Medal Winner Hilton Head Wine Fest 2008
ARGENTINA CURRENT PORTFOLIO Shiraz/Cabernet Sauvignon Merlot Silver Medal Hilton Head -- 2010 Sauvignon Blanc/Chenin Blanc Introducing in April 2010! Chardonnay Cabernet Sauvignon Malbec • Silver Medal Winner twice! • Hilton Head Wine Fest 2008 • Hilton Head Wine Fest 2009
ARGENTINAcontinued CURRENT PORTFOLIO Red Zanté(6% alc.) Red Wine with Natural Fruit Favors White Zanté(6% alc.) White Wine with Natural Fruit Favors Zanté is based on the Frizzanté style of wine. Slightly sparkling, pleasant fruity notes, and very easy to drink.
MERCHANDISING RACKS Full support with racks for Zanté, Sangria and all our wines!
RACHAEL RAY FEATURES LOST VINEYARDS GET LOST… “We don’t normally trust wine that’s cheaper than grape juice, but we’re making an exception: Lost Vineyards, founded in 2000, produces tasty wine from lesser-known vineyards in Portugal, Argentina and Spain. For the latest discoveries, check out lostvineyards.com”
SUCCESS STORIES IRI ranked Lost Vineyards as the 7th best selling new brand in the USA by dollar volume IRI ranked Lost Vineyards as the 2nd best selling new brand in the USA by volume (9 liter cases) Most successful launch ever at A&P supermarkets in NJ in 2008averaging 50 cases sold per week, per store! Ranked # 30 in northern Virginia after only 24 weeks in the market with only 17% distribution --top 29 averaged over 91% ! Chain wide launch in 2008 in Harris Teeter with floor displays Huge success in Whole Foods and Kroger across the Southeast Lost Vineyards Sangria is the #1 imported Sangria into the USA Lost Vineyards Zanté is the #1 imported wine product from Argentina into the USA