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Eliminating marketing budget wastage requires an understanding of the true drive

Get to know how AI and automation in marketing can lead to budget wastage and learn strategies to avoid it for better ROI.<br><br>Read Full Article Here:- https://www.martechcube.com/eliminating-marketing-budget-wastage/<br><br>Visit Our Website:- https://www.martechcube.com

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Eliminating marketing budget wastage requires an understanding of the true drive

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  1. Service About Us Contact Home OPTIMIZATION WWW.MARTECHCUBE.COM

  2. Service About Us Contact Home ABOUT TECHNOLOGY The increased uptake of AI and automation among marketers presents many opportunities, but also risks – chief amongst them a significant increase in ad budget mis-spend. Budget wastage has become increasingly challenging to detect due to shifts in how marketers gauge online success, an over reliance on technology, and a lack of comprehension of what is happening “underneath the hood” of campaigns. www.martechcube.com

  3. Service About Us Contact Home OUR SERVICE Identifying the source of wastage For a number of businesses, a significant portion of their marketing budget is squandered unknowingly when marketers rely on AI and automation to manage campaigns at scale, and don’t understand at a granular level what is happening with their spend. Strategies to tackle wastage Addressing wastage requires navigating technology without succumbing to data overload. All marketers aim to avoid wasting marketing funds, to enhance their campaign ROI. To achieve this, it’s essential to implement effective strategies, utilise suitable tools, and understand what’s really driving their success at a more granular level. Read Full Article Here www.martechcube.com

  4. Service About Us Contact Home THANK YOU Google has undergone significant transformation, with AI progressively assuming control over campaigns, reducing manual intervention for marketers. Marketers are urged to adopt “ad and match” functions, which use automation to determine what content is presented to consumers, rather than configuring it manually. Numerous marketers are running campaigns either solely relying on Google’s own tools like Performance Max (or PMax) or using AI-enabled ad tech platforms to manage various aspects such as bidding, budget optimisation, audience targeting, and creative copy – or a combination of both. This trend is arguably resulting in the creation of an opaque ‘black box’ of paid advertising, leaving marketers in the dark as to how to effectively manage digital marketing campaigns themselves. www.martechcube.com

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