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East Power Mid-Market Group

East Power Mid-Market Group. Additional Staffing Needs: Associate 6 Analyst 3

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East Power Mid-Market Group

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  1. East Power Mid-Market Group • Additional Staffing Needs: • Associate 6 • Analyst 3 • Janelle Scheuer will focus on “jump starting” trading relationships inside NYPP and industrial business for the entire Northeast Region. John Llodra and George Wood will continue to manage long-term relationships in both NEPOOL and NYPP.

  2. Organizational Model • Commercial Teams: • Lead Mid-Marketer/Associate, regulatory and transmission experts form a team to develop a sub-regional marketing plan by focusing on the following: • State Open Access (Industrials) • Regional Issues (RTO & ISO) • Customer Segment Opportunities (IOU, Muni, Coop, Ind. & IPP) • Market/Grid Dynamics • Supply/Demand Balance • Transmission • Ancillaries • Term Liquidity • Commercial teams are responsible for identifying changes in the marketplace (e.g. ERCOT open access) that merits incremental and/or reallocation of resources to capture “first mover” advantage. • Team will determine regional regulatory committee assignments. • Each team must foster a sense of urgency among its members. • Account Coverage: • Lead Mid-Marketer will be responsible for mentoring Associate. Lead Mid-Marketer will teach Associate the Enron business model and commercial skills. Lead Mid-Marketer will be responsible for complete account coverage and specific account assignments. • Relationship with Trading: • The commercial Mid-Marketing team will be responsible for identifying opportunities as the desk moves to take on more complex out-sourcing and full requirements business. The commercial team will identify “risk components” associated with new business opportunities to facilitate trading team’s ability to manage those risks. • Relationship with Origination: • Mid-Marketing team members will be part of origination teams working on strategic deals that create net new trading deskpositions.

  3. Opportunities/Issues • Global: • Outsourcing - Provide marketing, scheduling and risk management services to Munis, Coops, IPPs and Industrials. • As markets deregulate, look for all or partial requirements structures (e.g. UI & NSTAR). • Industrials - Coordinate intensive coverage of large industrials with industrial originators and Breslau’s group. • Develop a mobile power strategy that includes small diesel peakers and barges to capture opportunistic pricing. • Develop financial derivatives market around trading hubs (e.g. customize product size and structure to capture industrial needs).

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