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Persuasive Organizational Patterns

Persuasive Organizational Patterns. Deductive Approach-use with favorable and neutral audiences. Statement of Reasons Problem-Solution Comparative Advantage Monroe’s Motivated Sequence. Statement of Reasons. State your specific purpose in the introduction

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Persuasive Organizational Patterns

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  1. Persuasive Organizational Patterns

  2. Deductive Approach-use with favorable and neutral audiences • Statement of Reasons • Problem-Solution • Comparative Advantage • Monroe’s Motivated Sequence

  3. Statement of Reasons • State your specific purpose in the introduction • Body consists of reasons supporting your specific purpose.

  4. Problem-Solution • Body consists of two main points: • I. Present the problem • II. Offer at least one possible solution for the problem

  5. Comparative-Advantage • Supporting reasons are presented as a benefit to the audience. • The benefit of each reason is stated in comparison form.

  6. Monroe’s Motivated Sequence-best with favorable audiences • Draw attention to a problem and possible solutions. • Ask the audience to take action to solve the problem.

  7. INDUCTIVE APPROACH • Use with hostile audiences. • Two types: • Classic Inductive • Negative Method

  8. Classic Inductive • Begin with your supporting evidence. • Build to the statement of the specific purpose.

  9. Negative Method • Builds a case for one best option. • No other option but the speaker’s is viable or acceptable.

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