Importance of Efficient Business Communication in the Digital Age

1. Business Communication Narendra Kumar Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

2. The quality of business communication has become poorer in the recent years as people avoid phone calls and face-to-face meetings, I can only assume in some misguided quest for efficiency. Richard Branson Founder Virgin Airlines “Businesses are crying out - they need to have people who write better” : Gaston Caperton Business executive Former college board president

4. Introduction Business Communication • The form of communication between a seller and a buyer. • Business communication evolved as a sub-discipline of business administration in the initial years of 20th century. • It aimed to establish rules for efficient English-medium communication in the business world, and to teach these to who mostly had English as their native language. making, buying, selling, or supplying goods or services for money. Sharing ideas / information Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

5. Introduction • 1916 course catalogue of Indiana University shows: • Association for Business Communication, or ABC, founded in 1936. • Disciplines: management, marketing, information systems and linguistics Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

6. Characteristics of Language • Artificial • Restricted • Abstract • Arbitrary • Creative • Redundant • Recursive Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

7. Characteristics of Language • Artificial • Language is created by people • It doesn’t exist in isolation or outside the minds of people. • Every symbol is attached to a particular thought or thing called referent. • There is no organic connection between a symbol and its meaning. • People attach meanings to words as they need to and modify these meanings according to changing needs. Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

8. Characteristics of Language • Restricted • No symbol or word can transmit reality. • Sometimes we don’t find words to express our feelings • To overcome this limiting quality of language, people enliven their communication with non-verbal cues to explain things better. • Abstract • It represents generalized ideas of things or thoughts. • A word may refer different idea in different situation. • Abstractness of language refers to all the possible generalization. Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

9. Characteristics of Language • Arbitrary • no direct relationship between a word and the idea or object it represents. • People speaking different languages use different words for the same object. • Every language is affected by the culture and society of the place where it is spoken • Creative • Every day a language loses some words and it adds some new words. • A language has property to borrow words from other languages, or directly translate the words, for example: skyscraper – Gaganchumbi, Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

10. Characteristics of Language • Redundant • Redundancy refers to repetitive property of language • To make the sentence effective and impressive sometimes we repeat some words. • Recursive • no limit to the potential length of a sentence. e.g. John saw a cat which was chasing a rat which was cutting the mat kept on the verandah of his home which he purchased from the market of C.S.T station while he was going to Khandala…. Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

11. Importance of Business Communication • In this world every corporate professional is either a buyer or a seller and in the days of online marketing one needs to have a good communicator. • The increasing number of multinational companies has increased the demand of business communication skills. • In this digital age, the instant access and mobility of information need increasing number of workers round the clock and they must respond quickly. • Effective business communication skill of workers facilitates a business towards its rapid growth. Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

12. Importance of Business Communication • According to a survey by Society for Information Management, business communication skill (oral & written) is among top five most desired skills for new hires. • In this hyperconnected world, work team members need collaboration from the persons in different corner of the world, for this the corporate organization needs efficient workers with good written communication skill. Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

13. Effective business communication • Use simple and short sentences/paragraphs • Avoid ambiguous wording • Avoid circumlocution • Avoid unnecessary repetition • Avoid superficial courteous expressions • Avoid jargon • Avoid pomposity • Avoid verbosity • Avoid colloquialisms (slang) • Use standard way of writing/format Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

14. Objectives of Business communication • To inform • To persuade • To counsel • To co-ordinate / collaborate • To transmit information Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI

15. Classification of Business Communication Problem Letters Goodwill Letters Information Letters Persuasive Letters Complaint Adjustment Collection Refusing Credit Greetings Thanks Congratulations Condolence Sales Requesting Credit Job Application Routine Special Personal (Concessions/permission/privileges etc.) Applications (Promotion/postings/flexi-timings etc.) Purchase Others Memorandum Circular Notice Agenda Minutes Job Application Letters Enquiry Quotation Order Payment Granting Credit Narendra Kumar, Asst. Prof. IT Gopeshwar TEQIP-III, MHRD, GOI