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Marketing Distribution Model

Marketing Distribution Model. Expanding your product through existing and future markets. A. Managing the Market. Establish marketing objectives Identify customer needs Analyze current market position Identify competition Utilize technology to produce a prototype product of customer needs

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Marketing Distribution Model

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  1. Marketing Distribution Model Expanding your product through existing and future markets "Changing neural pathways every class period."

  2. A. Managing the Market • Establish marketing objectives • Identify customer needs • Analyze current market position • Identify competition • Utilize technology to produce a prototype product of customer needs • Support with research and analysis of the market "Changing neural pathways every class period."

  3. Managing the Market (cont.) • Develop marketing strategy • Determine pricing, packaging and promotional needs • Focus on Innovators and Early Adopters • Test - The Market Place and product • Release in limited markets • Gather feedback • Interpret market feedback and make necessary changes "Changing neural pathways every class period."

  4. Managing the Market (cont.) • Roll Out • Roll out the product nationally • Make Final Evaluation • Utilize the market analysis determine probably of success in future markets • Monitor • Monitor the frequency of adoption and progression of the products "Changing neural pathways every class period."

  5. B. The Lifecycle of a Tech Product 1) New to marketplace • Educate the target market 2) Find a niche in the marketplace • Word of mouth marketing • Increase sales 3) Sales growth slows as product matures: • Brand competition "Changing neural pathways every class period."

  6. The Lifecycle of a Tech Product (cont.) 4) Decline • New technology creates new competition • Newer, better brands hit the market and begin to gradually erase the existing market. 5) Disappearance • It’s gone! • i.e. BetaMax VCRs "Changing neural pathways every class period."

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