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Understanding and Applying the Noel-Levitz Student Satisfaction Survey. Department of Institutional Research. Topics. The Survey Instrument Administration of the Survey Responses Findings Next Steps Resources. The Leichert Scale (1 – 7). Importance / Satisfaction 1 = Not At All
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Understanding and Applying the Noel-Levitz Student Satisfaction Survey Department of Institutional Research
Topics • The Survey Instrument • Administration of the Survey • Responses • Findings • Next Steps • Resources
The Leichert Scale (1 – 7) • Importance / Satisfaction • 1 = Not At All • 2 = Not Very • 3 = Somewhat Not • 4 = Don’t Know / Neutral • 5 = Somewhat • 6 = Important / Satisfied • 7 = Very
The Survey Instrument • Two Year Community College Form A • Focused on 12 Areas of Emphasis including • Student Services • Instruction • Campus Environment
Administration of the Survey • Survey ran from Feb. 15th to Mar. 14th • Email invitation sent to each student with a MyCR account • Secondary email sent to any personal email addresses provided • Two email reminders sent to non-responding students
Responses • 831 Students Responded • 11% Response Rate • Noel-Levitz expects a 10-20% Response Rate
In a nut shell… Importance Satisfaction Prioritize by Average Importance Rank by Average Satisfaction 80 Questions Top 40 80 Questions Top 25% Most Important to Least Important Highest Satisfaction to Lowe Satisfaction Bottom 25%
In a nut shell… Importance Satisfaction Top 40 Top 25% + = Strength Bottom 25% + = Challenge
In a nut shell… GAP Score Good Not as good = Importance - Satisfaction Median GAP Score = .79
Next Steps (recommended by Noel-Levitz) • Identify an Action Team • Review Data by Target Groups • Demographic Variables • Focus Groups? • Qualitative Data • Address Specific Items/Areas • Involve more Students and Campus Personnel
Response Plan - Strengths • Share the Results • Use with recruiting materials • Incorporate Results in Public Relations Plans • Use departments doing well as models
Response Plan - Weaknesses • Identify no more than 3-5 for any given academic year • Next steps and timelines • Areas that can be fixed with appropriate information • Short-term/quick response items • Long-term strategic plan
Survey Again • Annually or Bi-annually • Inform of changes implemented • Identify areas that have seen improvement • Identify areas that have not seen improvement
Resources: Charts Importance Scores in Background FT / PT Satisfaction Scores in Foreground Location
Resources: Auto Filter Top 40 Spreadsheet • Allows User to Filter by Any Factor • Shows Differences from Average Satisfaction
Survey Results can be found at… • Enrollment Management Page • IR Survey Page
For more information • Zachary DeLoach • AD106A • X4268 • Zachary-DeLoach@redwoods.edu