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Role of Latvian tourism development agency in promotion of active and nature tourism

Armands Slokenbergs, Director of Latvian Tourism Development Agency, outlines the agency's role in developing tourism products, marketing strategies, and promoting nature areas in Latvia. The agency collaborates with various stakeholders to enhance interactive environments, support local tourism campaigns, and participate in international exhibitions to market Latvia as a prime tourist destination.

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Role of Latvian tourism development agency in promotion of active and nature tourism

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  1. RoleofLatviantourismdevelopmentagencyinpromotionofactiveandnaturetourismRoleofLatviantourismdevelopmentagencyinpromotionofactiveandnaturetourism Armands Slokenbergs Director, LatvianTourismDevelopmentAgency Sigulda, 17.04.2013.

  2. Basic principles of developing tourism products • Followingan in-depth analysis of the market, draws up the marketing strategy and communication plan for each high-priority tourism market, based on: • Preciselydefined segments of the target market; • Theterritory; • Tourismproducts offered to the respective market segment in the given territory. • Agencyspecifies themes and criteria for themed products and/or campaigns; • Agencymarkets the product part of the promotion campaigns of the national tourism products;

  3. Nature areas of different type • BaltijasSea and Riga Bay coast and the related biotopes and territories • Inland waters – rivers and lakes, and their banks • Bogs/marshes • Meadows • Wetlands

  4. ForeigntravelersinLatvia Year 2012, staysinacommodations. Avots: CSB, 2013

  5. Leisureactivitiesvisitswww.latvia.travel

  6. CooperationwithTourismdevelopmentagency

  7. Cooperationoninteractiveenvironment • Associations, workshops; • Bannerexchange; • Links; • Supportinlocaltourismcampaigns; • Supportinsocialmediapages;

  8. Cooperationwithmarketing • Representation in international exhibitions in fares; • Cooperation with Associations;Participation in workshops, networking, journalistsandtour operator visits; • Cooperation withdistribution of information andprintmaterials for tourists; • PresentLatviawith Agencymarketing materials

  9. TourismMarketing

  10. OfficialtourismportalofLatviawww.latvia.travel

  11. Latvia.travelmobileApp iPhone 750 users Android 2500 users

  12. Printedmaterials Region (Kurzeme, Vidzeme, Zemgale, Latgale) TourismMaps Latvia -TourismMap BalticStates - TourismMap RecrationforfamilieswithchildrensinLatvia – Tourismmap NatureTourisminLatvia - Tourismmap ProductBrochures: Brochure "Latvia. Best enjoyed slowly" Brochure "TOP 10 Tourism Destinations in Latvia" Brochure "Top travel itineraries in Latvia" Brochure "Riga, European Capital of Culture 2014« Brochure «NatureTourismRouts» www.tava.gov.lv/lv/tava-izdotas-publikacijas

  13. Localtourismcampain «DiscoverLatviaanew» («Atklāj Latviju no jauna!») 13

  14. Follow @ www.tava.gov.lv www.latvia.traveland Facebook

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