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Advertising to Children

Advertising to Children. I mpossible To Ignore & Avoid Holzworth and Woodruff. Advertising to Children. Advertising to Children. The Problem. Children are considered a vulnerable group Yet they are responsible for a large amount of product consumption

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Advertising to Children

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  1. Advertising to Children Impossible To Ignore & Avoid Holzworth and Woodruff

  2. Advertising to Children

  3. Advertising to Children The Problem Children are considered a vulnerable group Yet they are responsible for a large amount of product consumption Advertising is often blamed for youth issues

  4. Advertising to Children Arguments 1. Advertising to children is impossible to avoid 2. Advertising to children is a response to the market 3. Children are smarterthan we give them credit for *there will be a quiz later!

  5. Advertising to Children Human Portrayals in Advertising 1. Advertising to children is impossibleto avoid No Advertising + NoProduct Placement = No FUNding FUN

  6. Advertising to Children Regulation Why do current regulations keep failing? What age would we start? How do we enforce it?

  7. Our Suggestion? Make it more profitable for kids to get what they need

  8. Advertising to Children 2. Advertising to children is a responseto the market Remember this?

  9. Advertising to Children Allow us to remind you

  10. From cupcakes to sneakers & clothes, oh my!

  11. Advertising to Children The parents are responsible & they have resources

  12. Advertising to Children 3. Children are smarterthan we give them credit for “ Work from the earlier period found, for example, that younger children, with less developed critical faculties, were less persuadedby advertising than older children -Ambler 886 ”

  13. Just one more time… Remember the Elaboration Likelihood Mode

  14. Advertising to Children The Dual Process Model Children have not yet had their attitudes MANIUPATED, meaning that all their views are EXPLICIT In turn, they are able to make consumer decisions that are not based on manipulation

  15. Thus The argument that children cannot cope with advertising because their rational faculties are not yet developed collapses the same applies for any age group

  16. Advertising to Children And it all leads back to Dylan

  17. Advertising to Children

  18. Who is the smartest kid you know?

  19. References • Ambler, T. (2008). Whose minds are messed up?. International Journal Of Advertising, 27(5), 885-895. doi:10.2501/S0265048708080268 • The industry must unite against bans. (2002). Campaign (UK), (5), 18. • http://mashable.com/2013/10/28/children-under-2-mobile-media-study/

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