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Global Automotive Ad Spend Trends, January-June 2013

Explore the growth in automotive ad spend by global region, category, and minor category in the first half of 2013. Learn about the top 10 US automotive advertisers and the shift in ad spend by channel and market.

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Global Automotive Ad Spend Trends, January-June 2013

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  1. Automotive adspend by global region, January-June 2013 • January-June 2013, % share, total automotive adspend ytd $15bn • Source: Nielsen Global AdView Pulse, Q2 2013 • Extracted from Adstats: Automotive adspend • To click through to article, use Slide Show view • Media trends

  2. Growth in adspend by global region, January-June 2013 • January-June 2013, yr-on-yr % change • Source: Nielsen Global AdView Pulse, Q2 2013 • Extracted from Adstats: Automotive adspend • To click through to article, use Slide Show view • Media trends

  3. Global adspend by category, January-June 2013 • January-June 2013, % share, where total global adspend is $161bn • Source: Nielsen Global AdView Pulse, Q2 2013 • Extracted from Adstats: Automotive adspend • To click through to article, use Slide Show view • Media trends

  4. Global adspend by category, January-June 2013 • January-June 2013, yr-on-yr % change • Source: Nielsen Global AdView Pulse, Q2 2013 • Extracted from Adstats: Automotive adspend • To click through to article, use Slide Show view • Media trends

  5. Share of automotive adspend by channel and market, January-June 2013 • The ten countries in Europe with the biggest online adspend Total by country 2012 and 2011 (€m) • Source: AB Adex Benchmark 2012, European Online Advertising Expenditure • Extracted from Adstats: Automotive adspend • To click through to article, use Slide Show view • Media trends

  6. Automotive adspend by minor category, January-June 2013 • January-June 2013, % share where total automotive adspend is US $15bn • Source: Nielsen Global AdView Pulse, Q2 2013 • Extracted from Adstats: Automotive adspend • To click through to article, use Slide Show view • Media trends

  7. Top 10 US automotive advertisers, January-June 2013 • January-June 2013, US$ millions. Figures in white denote yr-on-yr % change • Source: Nielsen • Extracted from Adstats: Automotive adspend • To click through to article, use Slide Show view • Media trends

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