Ford SWOT Analysis

1. Title: One-stop Guide to Conducting the Perfect Pestle Analysis Pestle analysis refers to the framework of macro-environmental factors used to scan the status of a business to plan precautionary measures. The students of marketing and management are often asked to conduct Pestle analysis for renowned brands and business platforms. Well, there is a fine line of difference between SWOT and PESTLE analysis. For example, a Ford SWOT analysis will be entirely focused on the fundamentals of Strength, Weakness, Opportunity and Threats of the brand. On the other hand, a TESCO PESTLE analysis of 2017 shall focus on the political, economic, social and other factors that have impacted the brand’s progress during that particular year. Even though both SWOT and PESTLE analysis refer to research-based derivations and industry-specific evaluations, things are quite different in terms of the factors to be evaluated. If you are stuck with a PESTLE analysis, invest some time to read this article and know how to perfect the paper like a pro. 1. Analyse the political factors closely Political factors determine the extent to which government policies may impact on the organisation’s or industry’s growth and other parameters. Here’s what you must evaluate. > Examine all the major political policies associated with the brand. > Evaluate other factors that might bring in significant changes in terms of political disparities.

2. > Analyse other factors such as trade policies, fiscal policies and tax policies associated with the organisation. 2. Evaluate the economic impacts on the company Moving on to the next section, you need to analyse the economic factors that affect the company’s growth. Here are the essentials you must consider while going about the section. > Analyse all critical factors such as employment and unemployment rates and interest rates. > Evaluate the impact of foreign policies, exchange rates and raw material costs on the organisation’s progress. 3. Dissect the social factors impacting the organisation The “S” in PESTLE stands for “Social”. These factors mainly focus on the social identity and image the brand aims to project. In addition, these factors must analyse the areas mentioned below. > Changing family demographics of the targeted consumer base > Educational and cultural trends impacting the brand’s growth > Changes in lifestyle and buying behaviours of the targeted consumers 4. Focus on the technological factors as well

3. There are innumerable instances where technology has proved to be the primary driving force behind a company's growth. So, you cannot miss out on defining the following technological determinants in a company. > The role of digitisation > New methods of distribution and product delivery > Latest technologies in logistics and supply chain management So, do not get confused with a FORD SWOT analysis and PESTLE analysis. These are two different research papers. Refer to this article if you ever get confused, and clear out all your doubts. Summary: Going about a PESTLE analysis might turn out to be a challenging task if you are not aware of its nitty-gritty details. This informative article aims to highlight all major points that will help an individual to learn all the major differences effectively. Author Bio: Francis White is an experienced assignment writer, dedicated to drafting Ford SWOT analysis and other management case studies on behalf of the platform MyAssignmenthelp.com. Apart from that, he is a passionate blogger and soccer enthusiast, coming from Birmingham, the United Kingdom.